Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Impact, Meta ads conversion tracking (Meta pixel) and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Pinterest Conversion Tag

      Personal Data: device information; Trackers; Usage Data

    • TikTok conversion tracking

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • Google Analytics (Universal Analytics), Google Analytics (Universal Analytics) with anonymized IP and Meta Events Manager

      Personal Data: Trackers; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

  • Collection of privacy-related preferences

    • iubenda Privacy Controls and Cookie Solution

      Personal Data: Trackers

    • iubenda Consent Database

      Personal Data: Data communicated while using the service; Trackers

  • Connecting Data

    • Zapier

      Personal Data: city; company name; country; Data communicated while using the service; device information; email address; first name; geographic position; language; last name; phone number; Usage Data; ZIP/Postal code

  • Contacting the User

    • Contact form

      Personal Data: email address; first name; last name; phone number; various types of Data; ZIP/Postal code

    • Mailing list or newsletter

      Personal Data: city; country; email address; first name; last name; Usage Data; ZIP/Postal code

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Trackers; Usage Data

  • Handling payments

    • Apple Pay

      Personal Data: billing address; email address; first name; last name; phone number; shipping address; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Pay

      Personal Data: billing address; email address; first name; last name; payment info; phone number; purchase history; shipping address; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • Stripe

      Personal Data: billing address; email address; first name; last name; payment info; purchase history; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with live chat platforms

    • Shopify Chat

      Personal Data: billing address; city; contents of the email or message; country; device information; email address; first name; geography/region; last name; order ID; phone number; product interaction; purchase history; shipping address; state; Trackers; Usage Data

  • Location-based interactions

    • Geolocation

      Personal Data: coarse location; geographic position

  • Managing contacts and sending messages

    • Klaviyo

      Personal Data: company name; country; email address; first name; last name; phone number; physical address; purchase history; state; Trackers; Usage Data; username; various types of Data

  • Managing data collection and online surveys

    • Klaviyo Forms

      Personal Data: city; company name; country; Data communicated while using the service; email address; first name; last name; phone number; physical address; purchase history; state; Trackers; Usage Data; username

  • Platform services and hosting

    • Shopify

      Personal Data: billing address; device information; email address; first name; last name; payment info; phone number; shipping address; Trackers; Usage Data

  • Remarketing and behavioral targeting

    • AdRoll

      Personal Data: device information; purchase history; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; various types of Data

    • Facebook Remarketing, Google Ad Manager Audience Extension and Google Ads Remarketing

      Personal Data: Trackers; Usage Data

    • Meta Custom Audience

      Personal Data: email address; Trackers

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    Umbra Ltd. - 40 Emblem Court, Toronto, ON M1S 1B1 (Canada)

    Owner contact email: info@umbra.com