Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Direct Email Marketing (DEM)

      Personal Data: email address

    • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking and Query Click

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics and Matomo

      Personal Data: Trackers; Usage Data

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: email address; first name; last name; phone number

    • Contact form

      Personal Data: email address; first name; phone number; various types of Data

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • Font Awesome and Google Fonts

      Personal Data: Trackers; Usage Data

  • Interaction with external social networks and platforms

    • LinkedIn button and social widgets, Facebook Like button and social widgets, Twitter Tweet button and social widgets and Pinterest “Pin it” button and social widgets

      Personal Data: Trackers; Usage Data

  • Managing contacts and sending messages

    • Sendgrid

      Personal Data: email address; Usage Data

    • SendinBlue Email

      Personal Data: email address; Trackers; Usage Data

    • SendinBlue SMS

      Personal Data: phone number; Trackers; Usage Data

  • Remarketing and behavioral targeting

    • Facebook Remarketing and Google Ads Remarketing

      Personal Data: Trackers; Usage Data

    • Meta Custom Audience

      Personal Data: email address; Trackers

  • SPAM protection

    • Akismet

      Personal Data: Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: various types of Data as specified in the privacy policy of the service

  • User database management

    • SendinBlue Marketing Automation

      Personal Data: email address; Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    COOL FARM SRL.
    V.le Giovanni Milton, 53 - 50129 Firenze (FI) P.I. 06457100482

    Owner contact email: info@coolfarm.it