Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Meta Lookalike Audience, Microsoft Advertising, Criteo, Hotjar Form Analysis and Conversion Funnels and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Rakuten Advertising

      Personal Data: Trackers; Universally unique identifier (UUID); Usage Data

  • Analytics

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: browsing history; clicks; page views; Trackers; Usage Data

  • Displaying content from external platforms

    • Font Awesome

      Personal Data: Trackers; Usage Data

  • Handling payments

    • American Express, Mastercard, PayPal and Visa

      Personal Data: email address; payment info; Trackers; Usage Data

    • Google Pay

      Personal Data: email address; first name; last name; payment info; Trackers; Usage Data

    • Shop Pay

      Personal Data: data relating to the point of sale; payment info; Trackers; Usage Data

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: clicks; interaction events; session duration; Trackers; Usage Data

    • Hotjar Heat Maps and Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Mailchimp widget

      Personal Data: email address; Trackers; Usage Data

  • Managing contacts and sending messages

    • Klaviyo

      Personal Data: email address; purchase history; Trackers; Usage Data

  • Managing data collection and online surveys

    • Meta lead ads

      Personal Data: email address; Trackers; Usage Data

  • Platform services and hosting

    • PrestaShop

      Personal Data: email address; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • Shopify

      Personal Data: device information; Trackers; Usage Data

  • Registration and authentication provided directly by this Application

    • Direct registration

      Personal Data: email address; password; Trackers; Usage Data

  • Remarketing and behavioural targeting

    • Facebook Remarketing and Google Ads Remarketing

      Personal Data: Trackers; Usage Data

    • Meta Custom Audience

      Personal Data: email address; Trackers

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimisation and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Base Blu Srl Piazza del Podestà 2, 21100, Varese.

    Owner contact email: info@baseblu.com