Privacy Policy of www.baseblu.com/

This Application collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Advertising

      • Meta ads conversion tracking (Meta pixel), Meta Lookalike Audience, Microsoft Advertising, Criteo, Hotjar Form Analysis and Conversion Funnels and Google Ads conversion tracking

        Personal Data: Trackers; Usage Data

      • Rakuten Advertising

        Personal Data: Trackers; Universally unique identifier (UUID); Usage Data

    • Analytics

      • Google Analytics 4

        Personal Data: number of Users; session statistics; Trackers; Usage Data

      • Meta Events Manager

        Personal Data: browsing history; clicks; page views; Trackers; Usage Data

    • Displaying content from external platforms

      • Font Awesome

        Personal Data: Trackers; Usage Data

    • Handling payments

      • American Express, Mastercard, PayPal and Visa

        Personal Data: email address; payment info; Trackers; Usage Data

      • Google Pay

        Personal Data: email address; first name; last name; payment info; Trackers; Usage Data

      • Shop Pay

        Personal Data: data relating to the point of sale; payment info; Trackers; Usage Data

    • Heat mapping and session recording

      • Microsoft Clarity

        Personal Data: clicks; interaction events; session duration; Trackers; Usage Data

      • Hotjar Heat Maps and Recordings

        Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • Interaction with data collection platforms and other third parties

      • Mailchimp widget

        Personal Data: email address; Trackers; Usage Data

    • Managing contacts and sending messages

      • Klaviyo

        Personal Data: email address; purchase history; Trackers; Usage Data

    • Managing data collection and online surveys

      • Meta lead ads

        Personal Data: email address; Trackers; Usage Data

    • Platform services and hosting

      • PrestaShop

        Personal Data: email address; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

      • Shopify

        Personal Data: device information; Trackers; Usage Data

    • Registration and authentication provided directly by this Application

      • Direct registration

        Personal Data: email address; password; Trackers; Usage Data

    • Remarketing and behavioural targeting

      • Facebook Remarketing and Google Ads Remarketing

        Personal Data: Trackers; Usage Data

      • Meta Custom Audience

        Personal Data: email address; Trackers

    • Spam and bots protection

      • Google reCAPTCHA

        Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Trackers; Usage Data

    • Traffic optimisation and distribution

      • Cloudflare

        Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

    • Owner and Data Controller

      Base Blu Srl Piazza del Podestà 2, 21100, Varese.

      Owner contact email: info@baseblu.com