Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ad Manager

      Personal Data: Tracker; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics), Google Analytics with anonymized IP and GameAnalytics

      Personal Data: Tracker; Usage Data

    • Google Analytics for Firebase

      Personal Data: device information; geography/region; number of sessions; number of Users ; operating systems; session duration; Tracker; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • YouTube Analytics and Reporting API

      Personal Data: Data communicated in order to use the Service; Data communicated while using the service

    • Matomo

      Personal Data: Trackers; Usage Data

  • Connecting Data

    • Zapier

      Personal Data: company name; email address; first name; last name

  • Contacting the User

    • Contact form and Mailing list or newsletter

      Personal Data: company name; email address; first name; last name

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Tracker; Usage Data

  • Displaying content from external platforms

    • YouTube IFrame Player and YouTube Data API

      Personal Data: Data communicated in order to use the Service; Data communicated while using the service

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

  • Handling productivity related activity

    • Google Workspace

      Personal Data: company name; email address; first name; last name

  • Infrastructure monitoring

    • Sentry

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • LinkedIn button and social widgets

      Personal Data: Tracker; Usage Data

  • Platform services and hosting

    • Squarespace

      Personal Data: device information; geography/region; language; scroll-to-page interactions; Tracker; Usage Data

  • Remarketing and behavioral targeting

    • Google Ad Manager Audience Extension

      Personal Data: Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: various types of Data as specified in the privacy policy of the service

  • User database management

    • HubSpot Lead Management and HubSpot CRM

      Personal Data: company name; email address; first name; last name; phone number; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Jennifer Swanson LLC, 197 32nd Ave NW New Brighton MN 55112

    Owner contact email: jen@jenswanson.net