Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta Lookalike Audience, Meta ads conversion tracking (Meta pixel), Microsoft Advertising, Criteo, Hotjar Form Analysis and Conversion Funnels and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: browsing history; city; clicks; Data communicated while using the service; data relating to the point of sale; date of birth; email address; last name; order ID; payment info; search history; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; User ID; ZIP/Postal code

  • Handling payments

    • Google Pay

      Personal Data: email address; first name; last name; payment info; Trackers; Usage Data

    • Shop Pay

      Personal Data: billing address; data relating to the point of sale; email address; financial information; first name; last name; payment info; phone number; privacy choices; product interaction; profile picture; purchase history; shipping address; social media accounts; Trackers; Usage Data

    • PayPal

      Personal Data: email address; payment info; Trackers; Usage Data

    • Visa and American Express

      Personal Data: billing address; data relating to the point of sale; email address; financial information; first name; last name; payment info; phone number; product interaction; profile picture; purchase history; shipping address; Trackers; Usage Data

    • Mastercard

      Personal Data: billing address; biometric data; data relating to the point of sale; email address; first name; last name; payment info; phone number; product interaction; profile picture; purchase history; shipping address; Trackers; Usage Data

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: clicks; country; custom events; device information; diagnostic events; interaction events; layout details; mouse movements; page events; positional information; scroll-to-page interactions; session duration; time zone; Trackers; Usage Data

    • Hotjar Heat Maps and Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Managing contacts and sending messages

    • Klaviyo

      Personal Data: email address; purchase history; Trackers; Usage Data

  • Managing data collection and online surveys

    • Meta lead ads

      Personal Data: email address; Trackers; Usage Data

  • Platform services and hosting

    • Shopify

      Personal Data: billing address; device information; email address; first name; last name; payment info; phone number; shipping address; Trackers; Usage Data

  • Remarketing and behavioural targeting

    • Facebook Remarketing and Google Ads Remarketing

      Personal Data: Trackers; Usage Data

    • Meta Custom Audience

      Personal Data: email address; Trackers

  • Tag management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimisation and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Zafferano SRL
    Viale dell’Industria 26
    31055 Quinto di Treviso (TV)

    Owner contact email: info@zafferanoitalia.com