Personal Data processed for the following purposes and using the following services:

• • Advertising

    • NextRoll

      Personal Data: device information; purchase history; Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Google Ad Manager, Google Ads conversion tracking, Google Ads Similar audiences and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • Google Ads Audience Expansion

      Personal Data: gender; interests; page views; Usage Data

    • Google Ads Customer Match

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Ads enhanced conversions

      Personal Data: address; contact details; email address; first name; last name; phone number; Trackers

    • Google Ads Optimized Targeting

      Personal Data: gender; interests; marital status; page views; Usage Data

    • Google Ads Smart Bidding

      Personal Data: device information; page views; search history

  • Analytics

    • Google Analytics (Universal Analytics)

      Personal Data: Tracker; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Granular location and device data collection

      Personal Data: browser information; city; device information; number of Users; session statistics; Trackers; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Meta Events Manager

      Personal Data: browsing history; clicks; page views; payment info; Trackers; Usage Data

  • Collection of privacy-related preferences

    • iubenda Privacy Controls and Cookie Solution

      Personal Data: IP address; Trackers

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Instagram widget, Vimeo video and YouTube video widget

      Personal Data: Trackers; Usage Data

    • YouTube IFrame Player

      Personal Data: device information; Trackers; Usage Data; username

  • Handling payments

    • Shop Pay

      Personal Data: data relating to the point of sale; payment info; Trackers; Usage Data

    • Visa, Mastercard and American Express

      Personal Data: email address; payment info; Trackers; Usage Data

    • Google Pay

      Personal Data: email address; first name; last name; payment info; Trackers; Usage Data

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: clicks; country; custom events; device information; diagnostic events; interaction events; layout details; mouse movements; page events; positional information; scroll-to-page interactions; session duration; time zone; Trackers; Usage Data

  • Hosting and backend infrastructure

    • accessiBe accessWidget

      Personal Data: browser information; clicks; device information; interaction events; IP address; operating systems; page views; referral URL; Usage Data

  • Interaction with external social networks and platforms

    • YouTube button and social widgets

      Personal Data: Usage Data

  • Interaction with live chat platforms

    • Freshdesk Messaging Widget

      Personal Data: Data communicated while using the service; email address; Trackers; Usage Data

  • Managing contacts and sending messages

    • Klaviyo

      Personal Data: country; email address; first name; last name; phone number; physical address; purchase history; state; Trackers; Usage Data; username; various types of Data

  • Managing data collection and online surveys

    • Klaviyo Forms

      Personal Data: email address; Trackers; Usage Data; username

    • Google Forms

      Personal Data: answers to questions; email address; Trackers; Usage Data; username; VAT Number

  • Managing support and contact requests

    • Freshdesk

      Personal Data: Data communicated while using the service; various types of Data as specified in the privacy policy of the service

  • Platform services and hosting

    • Shopify

      Personal Data: billing address; device information; email address; first name; last name; payment info; phone number; shipping address; Trackers; Usage Data

  • Remarketing and behavioral targeting

    • Google Ads Remarketing and Google Ad Manager Audience Extension

      Personal Data: Trackers; Usage Data

    • Klaviyo segmentation and social advertising

      Personal Data: device information; email address; purchase history; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker

  • Traffic optimization and distribution

    • jsDelivr CDN

      Personal Data: Usage Data

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • User database management

    • Klaviyo CRM

      Personal Data: email address; first name; last name; Trackers; Usage Data; username

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery. The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

  • We do not collect Personal Information about California consumers below the age of 16

    We do not knowingly collect Personal Information of California consumers who are below the age of 16 nor do we Sell or Share it.

  • We do not collect Personal Information about Users below the age of 13 in the United States

    We do not knowingly collect Personal Information of Users who are below the age of 13 nor do we Sell or process their Information for Targeted Advertising purposes.

Contact information

• • Owner and Data Controller

    Seirus Innovative Accessories, Inc.
    Attention: Privacy Officer
    13925 Danielson Street
    Poway, CA 92064

    Owner contact email: privacy@seirus.com