Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Amazon Mobile Ads, Google Ads conversion tracking, Meta ads conversion tracking (Meta pixel) and Hotjar Form Analysis & Conversion Funnels

      Personal Data: Trackers; Usage Data

  • Analytics

    • Facebook Analytics for Apps

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Analytics (Universal Analytics), Analytics collected directly, Meta Events Manager and TruConversion funnel analytics

      Personal Data: Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

    • WooCommerce Order Attribution Tracking

      Personal Data: page views; referral URL; Trackers; Usage Data

  • Contacting the User

    • Phone contact

      Personal Data: phone number

    • Contact form

      Personal Data: city; email address; first name; last name

    • Mailing list or newsletter

      Personal Data: email address; Trackers; Usage Data

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • Google Maps widget, Google Fonts and Font Awesome

      Personal Data: Trackers; Usage Data

  • Handling payments

    • PayPal and Stripe

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: diagnostic events

    • Hotjar Heat Maps & Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • TruConversion heatmaps

      Personal Data: clicks; device information; interaction events; keypress events; mouse movements; scroll position; Trackers; Usage Data

  • Interaction with data collection platforms and other third parties

    • Hotjar Recruit User Testers

      Personal Data: Trackers; Usage Data; various types of Data

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets, PayPal button and widgets and Twitter Tweet button and social widgets

      Personal Data: Trackers; Usage Data

    • Buffer button and social widgets and YouTube button and social widgets

      Personal Data: Usage Data

  • Interaction with live chat platforms

    • Tawk.to Widget and Tidio Live Chat widget

      Personal Data: Data communicated while using the service; Trackers; Usage Data

    • ActiveCampaign site messages

      Personal Data: Data communicated while using the service; email address; Trackers; Usage Data

    • WhatsApp Business Chat widget

      Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Trackers; Usage Data; various types of Data

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: billing address; city; company name; country; county; email address; first name; house number; language; last name; phone number; state; User ID; username; ZIP/Postal code

  • Remarketing and behavioural targeting

    • Meta Custom Audience

      Personal Data: email address; Trackers

    • Facebook Remarketing, Remarketing with Google Analytics, Google Ads Remarketing and Google Ad Manager Audience Extension

      Personal Data: Trackers; Usage Data

  • Social features

    • Inviting and suggesting friends

      Personal Data: various types of Data

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimisation and distribution

    • Cloudflare

      Personal Data: Trackers

    • jsDelivr CDN

      Personal Data: Usage Data

  • User database management

    • ActiveCampaign

      Personal Data: email address; Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    Natura S.r.l., Via Corsica, 19, 86039 Termoli (CB) iscritta al Registro Imprese di Campobasso, n. 114919 del R.E.A, codice fiscale e P.IVA IT01523030706

    Owner contact email: contatti@benessence.it