Privacy Policy of MaisonCashmere.co.uk

This Application collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Access to third-party accounts

      • Facebook account access

        Permissions: Access private data

    • Advertising

      • Facebook Audience Network

        Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

      • Meta ads conversion tracking (Meta pixel) and Google Ads conversion tracking

        Personal Data: Trackers; Usage Data

    • Analytics

      • Google Analytics Advertising Reporting Features

        Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

      • User ID extension for Google Analytics

        Personal Data: Cookies

      • Facebook Analytics for Apps

        Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

      • Google Analytics, Analytics collected directly and Yandex Metrica

        Personal Data: Cookies; Usage Data

      • Google Analytics 4

        Personal Data: browser information; device information; session statistics; Trackers; Usage Data

      • Google Analytics with anonymized IP

        Personal Data: Trackers; Usage Data

    • Contacting the User

      • Phone contact

        Personal Data: phone number

      • Mailing list or newsletter

        Personal Data: email address; first name; last name

      • Contact form

        Personal Data: address; city; company name; country; email address; fax number; field of activity; first name; last name; phone number; province; state; Tax ID; various types of Data; VAT Number; website; ZIP/Postal code

    • Content commenting

      • Comment system managed directly

        Personal Data: first name

    • Data transfer outside the EU

      • Data transfer from the EU and/or Switzerland to the U.S based on Privacy Shield, Data transfer to countries that guarantee European standards, Data transfer abroad based on consent and Data transfer abroad based on standard contractual clauses

        Personal Data: various types of Data

    • Displaying content from external platforms

      • Google Fonts

        Personal Data: Tracker; Usage Data

      • Video Vimeo

        Personal Data: Cookies; Usage Data

    • Handling payments

      • Braintree

        Personal Data: various types of Data as specified in the privacy policy of the service

      • Klarna

        Personal Data: email address; payment info; phone number; shipping address; various types of Data as specified in the privacy policy of the service

    • Hosting and backend infrastructure

      • Amazon Web Services (AWS)

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Interaction with external social networks and platforms

      • Google+ +1 button and social widgets

        Personal Data: Cookies; Usage Data

    • Interaction with live chat platforms

      • LiveChat Widget

        Personal Data: Data communicated while using the service; Tracker; Usage Data

      • Freshdesk Messaging Widget

        Personal Data: Data communicated while using the service; email address; Trackers; Usage Data

    • Managing contacts and sending messages

      • Amazon Simple Email Service

        Personal Data: email address

      • Klaviyo

        Personal Data: country; email address; first name; last name; phone number; physical address; purchase history; Usage Data

    • Managing data collection and online surveys

      • Klaviyo Forms

        Personal Data: email address

    • Managing support and contact requests

      • Zendesk

        Personal Data: various types of Data as specified in the privacy policy of the service

      • Freshdesk

        Personal Data: Data communicated while using the service; various types of Data as specified in the privacy policy of the service

    • Registration and authentication

      • Facebook Authentication

        Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

      • Log In with PayPal

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Registration and authentication provided directly by this Application

      • Direct registration

        Personal Data: billing address; city; company name; country; date of birth; email address; first name; gender; house number; last name; password; phone number; physical address; prefix ; state; Tax ID; various types of Data; VAT Number; website; ZIP/Postal code

    • Remarketing and behavioral targeting

      • AdRoll

        Personal Data: device information; purchase history; Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; various types of Data

      • Google Ads Remarketing, Facebook Remarketing and Remarketing with Google Analytics

        Personal Data: Cookies; Usage Data

      • Facebook Custom Audience

        Personal Data: Cookies; email address

      • Klaviyo segmentation and social advertising

        Personal Data: device information; email address; purchase history; Trackers; Usage Data

    • Social features

      • Inviting and suggesting friends

        Personal Data: various types of Data

    • SPAM protection

      • Google reCAPTCHA

        Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Tracker; Usage Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

    • Analysis and predictions based on the User’s Data (“profiling”)

      The Owner may use the Personal and Usage Data collected through this Application to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
      User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.
      The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

    • Personal Data collected through sources other than the User

      The Owner of this Application may have legitimately collected Personal Data relating to Users without their knowledge by reusing or sourcing them from third parties on the grounds mentioned in the section specifying the legal basis of processing.
      Where the Owner has collected Personal Data in such a manner, Users may find specific information regarding the source within the relevant sections of this document or by contacting the Owner.

    • User identification via a universally unique identifier (UUID)

      This Application may track Users by storing a so-called universally unique identifier (or short UUID) for analytics purposes or for storing Users' preferences. This identifier is generated upon installation of this Application, it persists between Application launches and updates, but it is lost when the User deletes the Application. A reinstall generates a new UUID.

    • Automated decision-making

      Automated decision-making means that a decision which is likely to have legal effects or similarly significant effects on the User, is taken solely by technological means, without any human intervention. This Application may use the User's Personal Data to make decisions entirely or partially based on automated processes according to the purposes outlined in this document. This Application adopts automated decision-making processes as far as necessary to enter into or perform a contract between User and Owner, or on the basis of the User’s explicit consent, where such consent is required by the law.
      Automated decisions are made by technological means – mostly based on algorithms subject to predefined criteria – which may also be provided by third parties.
      The rationale behind the automated decision making is:

      • to enable or otherwise improve the decision-making process;
      • to grant Users fair and unbiased treatment based on consistent and uniform criteria;
      • to reduce the potential harm derived from human error, personal bias and the like which may potentially lead to discrimination or imbalance in the treatment of individuals etc.;
      • to reduce the risk of User's failure to meet their obligation under a contract. To find out more about the purposes, the third-party services, if any, and any specific rationale for automated decisions used within this Application, Users can check the relevant sections in this document.

      Consequences of automated decision-making processes for Users and rights of Users subjected to it

      As a consequence, Users subject to such processing, are entitled to exercise specific rights aimed at preventing or otherwise limiting the potential effects of the automated decisions taken.
      In particular, Users have the right to:

      • obtain an explanation about any decision taken as a result of automated decision-making and express their point of view regarding this decision;
      • challenge a decision by asking the Owner to reconsider it or take a new decision on a different basis;
      • request and obtain from the Owner human intervention on such processing.

      To learn more about the User’s rights and the means to exercise them, the User is invited to consult the section of this document relating to the rights of the User.

    • Selling goods and services online

      The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
      The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

Contact information

    • Owner and Data Controller

      MAISONCASHMERE SRL SOCIETA BENEFIT, Via Tortona 31 Int 21, 20144, Milan, Italy, IT11285160963

      Owner contact email: privacy@maisoncashmere.com