Privacy Policy of www.doubledogbookshop.com

Welcome to the privacy policy of www.doubledogbookshop.com. This policy will help you understand what data we collect, why we collect it, and what your rights are in relation to it.

Latest update: June 03, 2025

Summary

Data we collect automatically

We automatically collect data from you for example when you visit www.doubledogbookshop.com.

  • Usage Data
  • Trackers
  • device information
  • language
  • +4

Trusted third parties help us to process it

  • Google LLC
  • Microsoft Corporation
  • Squarespace, Inc
  • Stripe, Inc.

How we use them

  • Displaying content from external platforms
  • Contacting the User
  • Handling payments
  • Platform services and hosting
  • Heat mapping and session recording

Data you give to us

We collect the data you give to us for example when you sign up for our newsletter.

  • email address
  • first name
  • last name

Trusted third parties help us to process it

  • Stripe, Inc.

How we use them

  • Contacting the User
  • Handling payments

Owner and Data Controller

Kelley Hartnett
Double Dog Bookshop LLC
3 Arancio Ct.
Wentzville, MO 63385

Owner contact email: hello@doubledogbookshop.com

Type of Data we collect

Among the types of Personal Data that www.doubledogbookshop.com collects, by itself or through third parties, there are:

  • Usage Data
  • Trackers
  • email address
  • first name
  • last name
  • device information
  • language
  • geography/region
  • session duration
  • clicks
  • interaction events

Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.
Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using www.doubledogbookshop.com.
Unless specified otherwise, all Data requested by www.doubledogbookshop.com is mandatory and failure to provide this Data may make it impossible for www.doubledogbookshop.com to provide its services. In cases where www.doubledogbookshop.com specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.
Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.
Any use of Cookies – or of other tracking tools — by www.doubledogbookshop.com or by the owners of third-party services used by www.doubledogbookshop.com serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy.

Users are responsible for any third-party Personal Data obtained, published or shared through www.doubledogbookshop.com.

Mode and place of processing the Data

Methods of processing

The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.
The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of www.doubledogbookshop.com (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.

Place

The Data is processed at the Owner's operating offices and in any other places where the parties involved in the processing are located.

Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.

Retention time

Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligation or based on the Users’ consent.

The purposes of processing

The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, as well as the following:

  • Displaying content from external platforms
  • Contacting the User
  • Handling payments
  • Platform services and hosting
  • Heat mapping and session recording

Detailed information on the processing of Personal Data

Contacting the User

Mailing list or newsletter

Personal Data processed: email address +2

By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning www.doubledogbookshop.com. Your email address might also be added to this list as a result of signing up to www.doubledogbookshop.com or after making a purchase.

Personal Data processed:
  • email address
  • Trackers
  • Usage Data
Category of Personal Information collected according to the CCPA
  • identifiers
  • internet or other electronic network activity information

Displaying content from external platforms

This type of service allows you to view content hosted on external platforms directly from the pages of www.doubledogbookshop.com and interact with them. Such services are often referred to as widgets, which are small elements placed on a website or app. They provide specific information or perform a particular function and often allow for user interaction.
This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.

Google LLC

Google Fonts

Company: Google LLC

Place of processing: United States

Personal Data processed: Trackers +1

Google Fonts is a typeface visualization service provided by Google LLC that allows www.doubledogbookshop.com to incorporate content of this kind on its pages.

Personal Data processed:
  • Trackers
  • Usage Data
Service provided by:
Category of Personal Information collected according to the CCPA
  • internet or other electronic network activity information

Handling payments

Unless otherwise specified, www.doubledogbookshop.com processes any payments by credit card, bank transfer or other means via external payment service providers. In general and unless where otherwise stated, Users are requested to provide their payment details and personal information directly to such payment service providers. Www.doubledogbookshop.com isn't involved in the collection and processing of such information: instead, it will only receive a notification by the relevant payment service provider as to whether payment has been successfully completed.

Stripe, Inc.

Stripe

Company: Stripe, Inc.

Place of processing: United States

Personal Data processed: email address +4

Stripe is a payment service provided by Stripe, Inc.

Personal Data processed:
  • email address
  • first name
  • last name
  • Trackers
  • Usage Data
Service provided by:
Category of Personal Information collected according to the CCPA
  • identifiers
  • internet or other electronic network activity information

Heat mapping and session recording

Heat mapping services are used to display the areas of www.doubledogbookshop.com that Users interact with most frequently. This shows where the points of interest are. These services make it possible to monitor and analyze web traffic and keep track of User behavior.
Some of these services may record sessions and make them available for later visual playback.

Microsoft Corporation

Microsoft Clarity

Company: Microsoft Corporation

Place of processing: United States

Personal Data processed: clicks +4

Microsoft Clarity is a session recording and heat mapping service provided by Microsoft Corporation. Microsoft processes or receives Personal Data via Microsoft Clarity, which in turn may be used for any purpose in accordance with the Microsoft Privacy Statement, including improving and providing Microsoft Advertising.

Personal Data processed:
  • clicks
  • interaction events
  • session duration
  • Trackers
  • Usage Data
Service provided by:
Category of Personal Information collected according to the CCPA
  • internet or other electronic network activity information

Platform services and hosting

These services have the purpose of hosting and running key components of www.doubledogbookshop.com, therefore allowing the provision of www.doubledogbookshop.com from within a unified platform. Such platforms provide a wide range of tools to the Owner – e.g. analytics, user registration, commenting, database management, e-commerce, payment processing – that imply the collection and handling of Personal Data.
Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.

Squarespace, Inc

Squarespace

Company: Squarespace, Inc

Place of processing: United States

Personal Data processed: device information +4

Squarespace is a platform provided by Squarespace, Inc. that allows the Owner to build, run and host www.doubledogbookshop.com. Squarespace is highly customizable and can host websites from simple blogs to complex e-commerce platforms.

Personal Data processed:
  • device information
  • geography/region
  • language
  • Trackers
  • Usage Data
Service provided by:
Category of Personal Information collected according to the CCPA
  • internet or other electronic network activity information
  • geolocation data
  • inferences drawn from other personal information

Further information about the processing of Personal Data

Selling goods and services online

The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery. The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by www.doubledogbookshop.com depends on the payment system used.

Further information for Users

This part of the document integrates with and supplements the information contained in the rest of the privacy policy and is provided by the business running www.doubledogbookshop.com and, if the case may be, its parent, subsidiaries and affiliates (for the purposes of this section referred to collectively as “we”, “us”, “our”).
The information contained in this section applies to all Users (Users are referred to below, simply as “you”, “your”, “yours”), who are residents in the following states: California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island and Montana.
For such Users, this information supersedes any other possibly divergent or conflicting provisions contained in the privacy policy.
This part of the document uses the term Personal Information.

Notice at collection

The following Notice at collection provides you with timely notice about the categories of Personal Information collected or disclosed in the past 12 months so that you can exercise meaningful control over our use of that Information.
While such categorization of Personal Information is mainly based on California privacy laws, it can also be helpful for anyone who is not a California resident to get a general idea of what types of Personal Information are collected.

Internet or other electronic network activity information

Personal Data processed: Usage data; Trackers; Email address; First name + 7

Personal Information collected or disclosed:
  • Usage Data
  • Trackers
  • email address
  • first name
  • last name
  • device information
  • language
  • geography/region
  • session duration
  • clicks
  • interaction events
Purposes:
  • Displaying content from external platforms
  • Contacting the User
  • Handling payments
  • Platform services and hosting
  • Heat mapping and session recording
Retention period:

for the time necessary to fulfill the purpose

Sold or Shared:

No

Targeted Advertising:

No

Third-parties:

Google LLC, Stripe, Inc., Squarespace, Inc, Microsoft Corporation

Identifiers

Personal Data processed: Email address; Trackers; Usage data; Various types of data as specified in the privacy policy of the service + 2

Personal Information collected or disclosed:
  • email address
  • Trackers
  • Usage Data
  • various types of Data as specified in the privacy policy of the service
  • first name
  • last name
Purposes:
  • Contacting the User
  • Further information about Personal Data
  • Handling payments
Retention period:

for the time necessary to fulfill the purpose

Sold or Shared:

No

Targeted Advertising:

No

Third-parties:

Stripe, Inc.

Geolocation data

Personal Data processed: Usage data; Device information; Language; Geography/region + 1

Personal Information collected or disclosed:
  • Usage Data
  • device information
  • language
  • geography/region
  • Trackers
Purposes:
  • Platform services and hosting
Retention period:

for the time necessary to fulfill the purpose

Sold or Shared:

No

Targeted Advertising:

No

Third-parties:

Squarespace, Inc

Inferences drawn from other personal information

Personal Data processed: Usage data; Device information; Language; Geography/region + 1

Personal Information collected or disclosed:
  • Usage Data
  • device information
  • language
  • geography/region
  • Trackers
Purposes:
  • Platform services and hosting
Retention period:

for the time necessary to fulfill the purpose

Sold or Shared:

No

Targeted Advertising:

No

Third-parties:

Squarespace, Inc

ℹ️ You can read the definitions of these concepts inside the “Definitions and legal references section” of the privacy policy.

To know more about your rights you can refer to the “Your privacy rights under US state laws” section of our privacy policy.

For more details on the collection of Personal Information, please read the section “Detailed information on the processing of Personal Data” of our privacy policy.

We won’t process your Information for unexpected purposes, or for purposes that are not reasonably necessary to and compatible with the purposes originally disclosed, without your consent.

What are the sources of the Personal Information we collect?

We collect the above-mentioned categories of Personal Information, either directly or indirectly, from you when you use www.doubledogbookshop.com.

For example, you directly provide your Personal Information when you submit requests via any forms on www.doubledogbookshop.com. You also provide Personal Information indirectly when you navigate www.doubledogbookshop.com, as Personal Information about you is automatically observed and collected.

Finally, we may collect your Personal Information from third parties that work with us in connection with the Service or with the functioning of www.doubledogbookshop.com and features thereof.

Your privacy rights under US state laws

You may exercise certain rights regarding your Personal Information. In particular, to the extent permitted by applicable law, you have:

  • the right to access Personal Information: the right to know. You have the right to request that we confirm whether or not we are processing your Personal Information. You also have the right to access such Personal Information;
  • the right to correct inaccurate Personal Information. You have the right to request that we correct any inaccurate Personal Information we maintain about you;
  • the right to request the deletion of your Personal Information. You have the right to request that we delete any of your Personal Information;
  • the right to obtain a copy of your Personal Information. We will provide your Personal Information in a portable and usable format that allows you to transfer data easily to another entity – provided that this is technically feasible;
  • the right to opt out from the Sale of your Personal Information; We will not discriminate against you for exercising your privacy rights.
  • the right to non-discrimination.

Additional rights for Users residing in California

In addition to the rights listed above common to all Users in the United States, as a User residing in California, you have:

  • The right to opt out of the Sharing of your Personal Information for cross-context behavioral advertising;
  • The right to request to limit our use or disclosure of your Sensitive Personal Information to only that which is necessary to perform the services or provide the goods, as is reasonably expected by an average consumer. Please note that certain exceptions outlined in the law may apply, such as, when the collection and processing of Sensitive Personal Information is necessary to verify or maintain the quality or safety of our service.

Additional rights for Users residing in Virginia, Colorado, Connecticut, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island and Montana

In addition to the rights listed above common to all Users in the United States, as a User residing in Virginia, Colorado, Connecticut, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island and Montana you have

  • The right to opt out of the processing of your personal information for Targeted Advertising or profiling in furtherance of decisions that produce legal or similarly significant effects concerning you;
  • The right to freely give, deny or withdraw your consent for the processing of your Sensitive Personal Information. Please note that certain exceptions outlined in the law may apply, such as, but not limited to, when the collection and processing of Sensitive Personal Information is necessary for the provision of a product or service specifically requested by the consumer. In Maryland, your Sensitive Personal Information will be collected or processed only if strictly necessary to provide or maintain a specific product or service requested by you.

In Minnesota and Maryland Users also have the right to obtain a list of the specific third parties to which the controller has disclosed the consumer's personal data

* Note that in some states like Minnesota you have the following specific rights connected to profiling:

  • The right to question the results of the profiling;
  • The right to be informed of the reason that the profiling resulted in the decision; if feasible
  • The right to be informed of what actions the consumer might have taken to secure a different decision and the actions that the consumer might take to secure a different decision in the future;
  • The right to review personal data used in the profiling;
  • If inaccurate, the right to have the data corrected and the profiling decision reevaluated based on the corrected data;

Additional rights for users residing in Utah and Iowa

In addition to the rights listed above common to all Users in the United States, as a User residing in Utah and Iowa, you have:

  • The right to opt out of the processing of your Personal Information for Targeted Advertising;
  • The right to opt out of the processing of your Sensitive Personal Information. Please note that certain exceptions outlined in the law may apply, such as, but not limited to, when the collection and processing of Sensitive Personal Information is necessary for the provision of a product or service specifically requested by the consumer.

How to exercise your privacy rights under US state laws

To exercise the rights described above, you need to submit your request to us by contacting us via the contact details provided in this document.

For us to respond to your request, we must know who you are. We will not respond to any request if we are unable to verify your identity and therefore confirm the Personal Information in our possession relates to you. You are not required to create an account with us to submit your request. We will use any Personal Information collected from you in connection with the verification of your request solely for verification and shall not further disclose the Personal Information, retain it longer than necessary for purposes of verification, or use it for unrelated purposes.

If you are an adult, you can make a request on behalf of a child under your parental authority.

How to exercise your rights to opt out

In addition to what is stated above, to exercise your right to opt-out of Sale or Sharing and Targeted Advertising you can also use the privacy choices link provided on www.doubledogbookshop.com.

If you want to submit requests to opt out of Sale or Sharing and Targeted Advertising activities via a user-enabled global privacy control, such as for example the Global Privacy Control (“GPC”), you are free to do so and we will abide by such request in a frictionless manner.

How and when we are expected to handle your request

We will respond to your request without undue delay, but in all cases within the timeframe required by applicable law. Should we need more time, we will explain to you the reasons why, and how much more time we need.

Should we deny your request, we will explain to you the reasons behind our denial (where envisaged by applicable law you may then contact the relevant authority to submit a complaint).

We do not charge a fee to process or respond to your request unless such request is manifestly unfounded or excessive and in all other cases where it is permitted by the applicable law. In such cases, we may charge a reasonable fee or refuse to act on the request. In either case, we will communicate our choices and explain the reasons behind them.

Additional information about Data collection and processing

Legal action

The User's Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of www.doubledogbookshop.com or the related Services.
The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities.

Additional information about User's Personal Data

In addition to the information contained in this privacy policy, www.doubledogbookshop.com may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request.

System logs and maintenance

For operation and maintenance purposes, www.doubledogbookshop.com and any third-party services may collect files that record interaction with www.doubledogbookshop.com (System logs) or use other Personal Data (such as the IP Address) for this purpose.

Information not contained in this policy

More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document.

Changes to this privacy policy

The Owner reserves the right to make changes to this privacy policy at any time by notifying its Users on this page and possibly within www.doubledogbookshop.com and/or - as far as technically and legally feasible - sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom.

Should the changes affect processing activities performed on the basis of the User’s consent, the Owner shall collect new consent from the User, where required.