Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ad Manager, Google Ads conversion tracking, Google Ads Similar audiences, Google AdSense, Meta ads conversion tracking (Meta pixel), Meta Lookalike Audience, X Ads conversion tracking and LinkedIn Ads

      Personal Data: Trackers; Usage Data

    • Google Campaign Manager 360

      Personal Data: geographic position; Trackers; Usage Data

    • Meta Audience Network

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Pinterest Ads and TikTok conversion tracking

      Personal Data: device information; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Pinterest Conversion Tag and LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • Direct Email Marketing (DEM)

      Personal Data: email address; first name; last name

    • Direct marketing via SMS

      Personal Data: first name; last name; phone number

    • WhatsApp Business direct marketing

      Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

  • Analytics

    • Google Analytics (Universal Analytics), Google Analytics (Universal Analytics) with anonymized IP, Analytics collected directly and Business Contact

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Analytics Granular location and device data collection

      Personal Data: browser information; city; device information; number of Users; session statistics; Trackers; Usage Data

    • YouTube Analytics and Reporting API

      Personal Data: Data communicated in order to use the Service; Data communicated while using the service; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: city; clicks; country; Data communicated while using the service; data relating to the point of sale; gender; page views; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • LinkedIn Smart Links

      Personal Data: clicks; email address; first name; interaction events; job position; keypress events; last name; number of sessions; page views; session statistics; social media accounts; Trackers; Usage Data

  • Collection of privacy-related preferences

    • iubenda Consent Database

      Personal Data: Data communicated while using the service; Trackers

    • iubenda Privacy Controls and Cookie Solution

      Personal Data: Trackers

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: city; company name; country; date of birth; email address; first name; gender; last name; phone number; physical address; profession; state; Trackers; Usage Data; ZIP/Postal code

    • Contact form

      Personal Data: city; company name; country; date of birth; email address; field of activity; first name; gender; last name; phone number; physical address; profession; state; Tax ID; VAT Number; ZIP/Postal code

    • Phone contact

      Personal Data: phone number

  • Displaying content from external platforms

    • Google Fonts, Google Maps widget, YouTube video widget and Instagram widget

      Personal Data: Trackers; Usage Data

    • YouTube Data API

      Personal Data: Data communicated in order to use the Service; Data communicated while using the service; Trackers; Usage Data

  • Hosting and backend infrastructure

    • SiteGround Hosting

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Mailchimp widget

      Personal Data: email address; first name; last name; phone number; Trackers; Usage Data

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets, X Post button and social widgets, Pinterest “Pin it” button and social widgets and LinkedIn button and social widgets

      Personal Data: Trackers; Usage Data

  • Interaction with live chat platforms

    • Facebook Messenger Customer Chat

      Personal Data: Data communicated while using the service; Trackers; Usage Data

    • WhatsApp Business Chat widget

      Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: company name; country; Data communicated while using the service; date of birth; email address; first name; gender; last name; phone number; physical address; Trackers; Usage Data; various types of Data

  • Managing data collection and online surveys

    • Meta lead ads

      Personal Data: city; company name; country; Data communicated while using the service; date of birth; email address; first name; gender; last name; phone number; physical address; profession; state; Trackers; Usage Data

    • Data provided via online forms, managed directly

      Personal Data: billing address; city; company name; contact info; country; date of birth; email address; first name; gender; last name; name; phone number; physical address; profession; Trackers; Usage Data

  • Managing landing and invitation pages

    • Mailchimp Landing Page

      Personal Data: company name; country; date of birth; email address; first name; gender; last name; phone number; physical address; profession; Trackers; Usage Data

  • Managing support and contact requests

    • WhatsApp Business customer support

      Personal Data: answers to questions; billing address; Data communicated while using the service; data relating to the point of sale; Usage Data

  • Registration and authentication

    • Direct registration and profiling

      Personal Data: billing address; country; data relating to the point of sale; date of birth; email address; field of activity; first name; geographic position; last name; phone number; physical address; profession; shipping address; various types of Data; VAT Number

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: billing address; city; company name; country; date of birth; email address; field of activity; first name; gender; last name; password; phone number; physical address; profession; state; Tax ID; various types of Data; VAT Number

  • Remarketing and behavioral targeting

    • Google Ad Manager Audience Extension, Google Ads Remarketing, Remarketing with Google Analytics, Facebook Remarketing, X Ads remarketing and LinkedIn Website Retargeting

      Personal Data: Trackers; Usage Data

    • Meta Custom Audience and X Custom Audiences

      Personal Data: email address; Trackers

    • LinkedIn lookalike audiences

      Personal Data: academic background; company name; company revenue; company size; country; date of birth; education history; email address; first name; gender; geographic position; geography/region; industry; interests; IP address; job position; job skills; job title; last name; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; work history

    • LinkedIn Matched Audiences

      Personal Data: academic background; company name; country; education history; geographic position; geography/region; industry; interests; IP address; job position; job skills; job title; Trackers; Usage Data; work history

    • TikTok Remarketing

      Personal Data: device information; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • User database management

    • HubSpot CRM

      Personal Data: company name; country; Current City; email address; first name; gender; last name; phone number; physical address; profession; purchase history; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    Rational K&B
    668 Miami Circle NE, Atlanta, GA, 30324

    Owner contact email: johnryba@chiarabella.com