Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads conversion tracking and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • Google Ad Manager, Facebook Lookalike Audience and Google Ads Similar audiences

      Personal Data: Cookies; Usage Data

    • Facebook Audience Network

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • Google Analytics

      Personal Data: Cookies; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Wordpress Stats

      Personal Data: Tracker; Usage Data

    • Facebook Analytics for Apps

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: email address; first name; last name

    • Contact form

      Personal Data: email address

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

  • Handling payments

    • Stripe

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • iubenda Consent Solution

      Personal Data: Data communicated while using the service

  • Interaction with data collection platforms and other third parties

    • Mailchimp widget

      Personal Data: email address; first name; last name

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: address; email address; first name; last name; phone number

  • Remarketing and behavioral targeting

    • Facebook Remarketing, Remarketing with Google Analytics and Google Ads Remarketing

      Personal Data: Cookies; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by Lerubasics depends on the payment system used.

  • iubenda Cookie Solution (remote consent Cookie)

    Remote iubenda consent Cookie (_iub_cs-X) is set by the iubenda Cookie Solution and stores User preferences related to Trackers under the .iubenda.com domain.

  • iubenda Cookie Solution (consent Cookie)

    iubenda consent Cookie (_iub_cs-X) is set by the iubenda Cookie Solution and stores User preferences related to Trackers in the local domain.

  • iubenda CCPA Cookie (usprivacy)

    iubenda CCPA Cookie (usprivacy) is set by the iubenda Cookie Solution and stores California consumer opt-out choices in the local domain.

  • iubenda Consent Solution localStorage

    iubenda ConS JS library localStorage (IUB_DATA) temporarily stores pending data in a storage space internal to the User's browser (localStorage) until it's received by the API, then it is deleted.

Contact information

• • Owner and Data Controller

    le Rú SAGL, Via Pedemonte 7, 6962 Lugano, Switzerland

    Owner contact email: hello@lerubasics.com