Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Facebook account access

      Permissions: Contact email; Email

  • Advertising

    • Meta ads conversion tracking (Meta pixel) and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Pinterest Ads and TikTok conversion tracking

      Personal Data: Trackers

  • Analytics

    • Meta Events Manager and Google Analytics

      Personal Data: Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics 4

      Personal Data: session statistics

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Trackers; Usage Data

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: clicks; mouse movements

  • Hosting and backend infrastructure

    • Cloudinary and Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Mailchimp widget

      Personal Data: email address; first name

  • Remarketing and behavioral targeting

    • Google Ads Remarketing

      Personal Data: Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Esther’s Scandinavia AB, Skeppargatan 72, 11459 Stockholm

    Owner contact email: hello@esthers.se