Privacy Policy of www.kkl-luzern.ch

This Website collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Advertising

      • LinkedIn conversion tracking (LinkedIn Insight Tag)

        Personal Data: device information; Trackers; Usage Data

      • Meta ads conversion tracking (Meta pixel), Meta Lookalike Audience, Microsoft Advertising and Google Ads conversion tracking

        Personal Data: Trackers; Usage Data

      • Google Ads enhanced conversions

        Personal Data: address; contact details; email address; first name; last name; phone number; Trackers

    • Analytics

      • Google Analytics 4

        Personal Data: number of Users; session statistics; Trackers; Usage Data

      • Google Analytics Advertising Reporting Features

        Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

      • Google Analytics Demographics and Interests reports

        Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

      • Meta Events Manager

        Personal Data: Trackers; Usage Data

      • HockeyStack

      • Heap Analytics

        Personal Data: Trackers

      • PostHog product analytics

        Personal Data: browser information; browsing history; clicks; device information; IP address; page views; Trackers

    • Content performance and features testing (A/B testing)

      • Visual Website Optimizer

        Personal Data: Trackers; Usage Data

      • PostHog feature flags and A/B testing

        Personal Data: device information; page views; Trackers; Usage Data

    • Displaying content from external platforms

      • Google Fonts

        Personal Data: Trackers; Usage Data

      • YouTube video widget (Privacy Enhanced Mode)

        Personal Data: Trackers; Universally unique identifier (UUID); Usage Data

      • Yumpu.com i-magazine AG

    • Heat mapping and session recording

      • Hotjar Heat Maps and Recordings

        Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

      • TruConversion

      • PostHog session replay

        Personal Data: device information; Trackers; Usage Data

    • Hosting and backend infrastructure

      • Vercel

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Interaction with data collection platforms and other third parties

      • Mailchimp widget

        Personal Data: Trackers

    • Managing contacts and sending messages

      • Mailchimp

        Personal Data: email address; first name; last name

    • Remarketing and behavioral targeting

      • Facebook Remarketing, Google Signals, Remarketing with Google Analytics and Google Ads Remarketing

        Personal Data: Trackers; Usage Data

      • Meta Custom Audience

        Personal Data: email address; Trackers

    • Spam and bots protection

      • Google reCAPTCHA

        Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

    • Tag Management

      • Google Tag Manager and RudderStack Cloud

        Personal Data: Trackers

    • Traffic optimization and distribution

      • jsDelivr CDN

        Personal Data: Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

    • Owner and Data Controller

      KKL Luzern Management AG
      Europaplatz 1
      Postfach
      6002 Luzern

      Owner contact email: info@kkl-luzern.ch