Personal Data processed for the following purposes and using the following services:

• • Advertising

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • Meta ads conversion tracking (Meta pixel), Meta Lookalike Audience, Microsoft Advertising and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Google Ads enhanced conversions

      Personal Data: address; contact details; email address; first name; last name; phone number; Trackers

  • Analytics

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

    • HockeyStack

    • Heap Analytics

      Personal Data: Trackers

    • PostHog product analytics

      Personal Data: browser information; browsing history; clicks; device information; IP address; page views; Trackers

  • Content performance and features testing (A/B testing)

    • Visual Website Optimizer

      Personal Data: Trackers; Usage Data

    • PostHog feature flags and A/B testing

      Personal Data: device information; page views; Trackers; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Trackers; Usage Data

    • YouTube video widget (Privacy Enhanced Mode)

      Personal Data: Trackers; Universally unique identifier (UUID); Usage Data

    • Yumpu.com i-magazine AG

  • Heat mapping and session recording

    • Hotjar Heat Maps and Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • TruConversion

    • PostHog session replay

      Personal Data: device information; Trackers; Usage Data

  • Hosting and backend infrastructure

    • Vercel

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Mailchimp widget

      Personal Data: Trackers

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: email address; first name; last name

  • Remarketing and behavioral targeting

    • Facebook Remarketing, Google Signals, Remarketing with Google Analytics and Google Ads Remarketing

      Personal Data: Trackers; Usage Data

    • Meta Custom Audience

      Personal Data: email address; Trackers

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager and RudderStack Cloud

      Personal Data: Trackers

  • Traffic optimization and distribution

    • jsDelivr CDN

      Personal Data: Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    KKL Luzern Management AG
    Europaplatz 1
    Postfach
    6002 Luzern

    Owner contact email: info@kkl-luzern.ch