Privacy Policy of wbu.com

This Website collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Advertising

      • Facebook Lookalike Audience

        Personal Data: Cookies; Usage Data

      • Meta Audience Network

        Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

      • Meta ads conversion tracking (Meta pixel)

        Personal Data: Trackers; Usage Data

      • Google Ad Manager and Google Ads Similar audiences

        Personal Data: Tracker; Usage Data

    • Analytics

      • Wordpress Stats

        Personal Data: Cookies; Usage Data

      • Google Analytics Demographics and Interests reports

        Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

      • Meta Events Manager

        Personal Data: Trackers; Usage Data

      • Google Analytics 4

        Personal Data: session statistics

    • Contacting the User

      • Contact form

        Personal Data: address; city; country; email address; first name; last name; phone number; state; ZIP/Postal code

      • Mailing list or newsletter

        Personal Data: email address; first name; last name; ZIP/Postal code

    • Displaying content from external platforms

      • Google Maps widget and YouTube video widget

        Personal Data: Cookies; Usage Data

      • Issuu widget

        Personal Data: Tracker; Usage Data

    • Hosting and backend infrastructure

      • Amazon Web Services (AWS)

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Interaction with external social networks and platforms

      • Facebook Like button and social widgets

        Personal Data: Cookies; Usage Data

    • Location-based interactions

      • Non-continuous geolocation

        Personal Data: geographic position

    • Platform services and hosting

      • WordPress.com

        Personal Data: various types of Data as specified in the privacy policy of the service

      • WP Engine

        Personal Data: device information

    • Registration and authentication provided directly by this Website

      • Direct registration

        Personal Data: email address; first name; last name; phone number

    • Remarketing and behavioral targeting

      • Facebook Remarketing

        Personal Data: Cookies; Usage Data

      • Facebook Custom Audience

        Personal Data: Cookies; email address

      • Google Ad Manager Audience Extension and Google Ads Remarketing

        Personal Data: Tracker; Usage Data

    • Spam and bots protection

      • Cloudflare Bot Management

        Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

    • Tag Management

      • Google Tag Manager

        Personal Data: Usage Data

    • Traffic optimization and distribution

      • Cloudflare

        Personal Data: Cookies; various types of Data as specified in the privacy policy of the service

    • User database management

      • Salesforce Marketing Cloud

        Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

    • Selling goods and services online

      The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
      The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

    • Owner and Data Controller

      Wild Birds Unlimited, Inc.
      11711 N College Ave, Suite 146
      Carmel, IN 46032

      Owner contact email: webmaster@wbu.com