Privacy Policy of wbu.com

This Website collects some Personal Data from its Users.

Personal Data collected for the following purposes and using the following services:

    • Advertising

      • Facebook Lookalike Audience

        Personal Data: Cookies; Usage Data

      • Facebook Audience Network

        Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

      • Google Ad Manager and Google Ads Similar audiences

        Personal Data: Tracker; Usage Data

    • Analytics

      • Google Analytics, Facebook Ads conversion tracking (Facebook pixel) and Wordpress Stats

        Personal Data: Cookies; Usage Data

      • Google Analytics with anonymized IP

        Personal Data: Tracker; Usage Data

      • Google Analytics Demographics and Interests reports

        Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Contacting the User

      • Contact form

        Personal Data: address; city; country; email address; first name; last name; phone number; state; ZIP/Postal code

      • Mailing list or newsletter

        Personal Data: email address; first name; last name; ZIP/Postal code

      • Phone contact

        Personal Data: phone number

    • Displaying content from external platforms

      • Google Maps widget and YouTube video widget

        Personal Data: Cookies; Usage Data

      • Issuu widget

        Personal Data: Tracker; Usage Data

    • Handling payments

      • WorldPay

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Hosting and backend infrastructure

      • Amazon Web Services (AWS)

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Infrastructure monitoring

      • Uptime Robot

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Interaction with external social networks and platforms

      • Facebook Like button and social widgets

        Personal Data: Cookies; Usage Data

    • Location-based interactions

      • Non-continuous geolocation

        Personal Data: geographic position

    • Platform services and hosting

      • WordPress.com

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Registration and authentication provided directly by this Website

      • Direct registration

        Personal Data: email address; first name; last name; phone number

    • Remarketing and behavioral targeting

      • Facebook Remarketing

        Personal Data: Cookies; Usage Data

      • Facebook Custom Audience

        Personal Data: Cookies; email address

      • Google Ad Manager Audience Extension and Google Ads Remarketing

        Personal Data: Tracker; Usage Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Usage Data

    • Traffic optimization and distribution

      • Cloudflare

        Personal Data: Cookies; various types of Data as specified in the privacy policy of the service

    • User database management

      • Salesforce Marketing Cloud

        Personal Data: various types of Data as specified in the privacy policy of the service

Further information about Personal Data

    • Selling goods and services online

      The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
      The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

    • Owner and Data Controller

      Wild Birds Unlimited, Inc.
      11711 N College Ave, Suite 146
      Carmel, IN 46032

      Owner contact email: webmaster@wbu.com