Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ad Manager, Google Ads conversion tracking, Google Ads Similar audiences, Meta Lookalike Audience, Meta ads conversion tracking (Meta pixel), Hotjar Form Analysis and Conversion Funnels and TikTok conversion tracking (TikTok Pixel)

      Personal Data: Trackers; Usage Data

    • Meta Audience Network

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • TikTok Advanced Matching

      Personal Data: unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; User ID

  • Analytics

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

  • Building and running this Application

    • WordPress (self-hosted)

      Personal Data: Data communicated while using the service; Usage Data

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: email address; first name; last name

    • Contact form

      Personal Data: email address; Usage Data

  • Displaying content from external platforms

    • Google Fonts, Google Maps widget and YouTube video widget

      Personal Data: Trackers; Usage Data

  • Heat mapping and session recording

    • Hotjar Heat Maps and Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Hotjar Recruit User Testers

      Personal Data: Trackers; Usage Data; various types of Data

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Trackers; Usage Data; various types of Data

  • Managing data collection and online surveys

    • Meta lead ads

      Personal Data: city; company name; country; Data communicated while using the service; date of birth; email address; first name; gender; last name; marital status; phone number; physical address; profession; state; Trackers; Usage Data; ZIP/Postal code

    • Hotjar surveys

      Personal Data: company name; country; Data communicated while using the service; date of birth; email address; first name; gender; geographic position; last name; number of employees; phone number; physical address; profession; state; Tax ID; Trackers; Usage Data; VAT Number; website

  • Managing landing and invitation pages

    • SharpSpring Landing Page

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioural targeting

    • Google Ad Manager Audience Extension, Google Ads Remarketing, Remarketing with Google Analytics, Facebook Remarketing and TikTok Remarketing

      Personal Data: Trackers; Usage Data

    • Meta Custom Audience

      Personal Data: email address; Trackers

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • User database management

    • SharpSpring

      Personal Data: city; company name; country; device information; email address; first name; geographic position; language; last name; phone number; physical address; state; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service; website

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Montefarmaco OTC S.p.A.
    Via IV Novembre, 92 – 20021 Bollate (MI).

    Owner contact email: dpo@montefarmaco.it