Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Direct Email Marketing (DEM)

      Personal Data: email address; first name; last name

    • Hotjar Form Analysis & Conversion Funnels, Meta ads conversion tracking (Meta pixel) and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

  • Analytics

    • Business Contact, Google Analytics (Universal Analytics) with anonymized IP, Analytics collected directly, WordPress Stats and Google Analytics (Universal Analytics)

      Personal Data: Cookies; Usage Data

    • User ID extension for Google Analytics

      Personal Data: Cookies

    • Facebook Analytics for Apps

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Building and running this Website

    • WordPress (self-hosted)

      Personal Data: Data communicated while using the service

  • Commercial affiliation

    • Booking.com Affiliate Partner Programme

      Personal Data: Cookies; Usage Data

  • Contacting the User

    • Phone contact

      Personal Data: phone number

    • Contact form

      Personal Data: city; company name; country; county; email address; field of activity; first name; last name; phone number; profession; state; various types of Data

    • Mailing list or newsletter

      Personal Data: email address; profession

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Cookies; Usage Data

  • Displaying content from external platforms

    • Adobe Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Font Awesome, Google Fonts and Vimeo video

      Personal Data: Trackers; Usage Data

    • YouTube video widget

      Personal Data: Tracker; Usage Data

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • AddToAny, LinkedIn button and social widgets, Facebook Like button and social widgets and X Post button and social widgets

      Personal Data: Cookies; Usage Data

  • Interaction with live chat platforms

    • Facebook Messenger Customer Chat

      Personal Data: Cookies; Data communicated while using the service; Usage Data

  • Managing contacts and sending messages

    • HubSpot Email

      Personal Data: email address; Trackers; Usage Data

    • Mailchimp

      Personal Data: email address; various types of Data

    • Rapidmail

      Personal Data: email address

  • Platform services and hosting

    • WP Engine

      Personal Data: Data communicated while using the service; Usage Data

  • Remarketing and behavioral targeting

    • Facebook Remarketing, Google Ads Remarketing and Remarketing with Google Analytics

      Personal Data: Cookies; Usage Data

    • Meta Custom Audience

      Personal Data: Cookies; email address

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

    • Cloudflare Bot Management

      Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Cookies; various types of Data as specified in the privacy policy of the service

  • User database management

    • HubSpot Lead Management

      Personal Data: various types of Data as specified in the privacy policy of the service

    • HubSpot CRM

      Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Analysis and predictions based on the User’s Data (“profiling”)

    The Owner may use the Personal and Usage Data collected through this Website to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
    User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.
    The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

  • Personal Data collected through sources other than the User

    The Owner of this Website may have legitimately collected Personal Data relating to Users without their knowledge by reusing or sourcing them from third parties on the grounds mentioned in the section specifying the legal basis of processing.
    Where the Owner has collected Personal Data in such a manner, Users may find specific information regarding the source within the relevant sections of this document or by contacting the Owner.

Contact information

• • Owner and Data Controller

    PROSCENIO SRL
    Via Stenone 10
    50139 Firenze
    PI e CF: 06864180481
    REA FI 662037

    Owner contact email: tech@brightfestival.com