Privacy Policy of County Car and Van Rental

This Website collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Access to third-party accounts

      • Facebook account access

        Permissions: Email

      • Twitter account access

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Analytics

      • Google Analytics and Google Ads conversion tracking

        Personal Data: Cookies; Usage Data

    • Contacting the User

      • Contact form

        Personal Data: address; city; company name; country; email address; first name; last name; phone number; province; state; ZIP/Postal code

      • Mailing list or newsletter

        Personal Data: email address; first name; last name

      • Phone contact

        Personal Data: phone number

    • Data transfer outside the EU

      • Data transfer from the EU and/or Switzerland to the U.S based on Privacy Shield

        Personal Data: various types of Data

    • Displaying content from external platforms

      • Gravatar

        Personal Data: email address; Usage Data

      • Adobe Fonts and Google Fonts

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Handling payments

      • Apple Pay, Stripe and GoCardless

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Hosting and backend infrastructure

      • Microsoft Azure

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Infrastructure monitoring

      • Pingdom

        Personal Data: Cookies; Usage Data

    • Interaction with external social networks and platforms

      • Twitter Tweet button and social widgets, Facebook Like button and social widgets, Google+ +1 button and social widgets and LinkedIn button and social widgets

        Personal Data: Cookies; Usage Data

    • Location-based interactions

      • Non-continuous geolocation

        Personal Data: geographic position

    • Managing contacts and sending messages

      • Mailchimp

        Personal Data: address; company name; Cookies; country; first name; last name; phone number

      • Sendgrid

        Personal Data: address; country; email address; first name; last name; phone number

    • Registration and authentication

      • Facebook Authentication, Google OAuth, Linkedin OAuth, Twitter OAuth and Windows Live Connect

        Personal Data: various types of Data as specified in the privacy policy of the service

      • Direct registration

        Personal Data: address; billing address; city; company name; data relating to the point of sale; email address; first name; house number; last name; password; phone number; profile picture; province; username; various types of Data; ZIP/Postal code

    • SPAM protection

      • Google reCAPTCHA

        Personal Data: Cookies; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the cookie policy.

Further information about the processing of Personal Data

    • Credit reference agencies, government authorities, private parking companies, B.V.R.L.A.

      You agree that if you are untruthful or otherwise break the terms of your Rental Agreement we can pass your personal information to credit-reference agencies, debt collectors, Police, local authorities, councils, private parking companies or any other relevant organisation. We can also give this information to the British Vehicle Rental and Leasing Association (B.V.R.L.A.), which can share your personal information with its members to prevent crime and protect their assets, as allowed under the Data Protection Act.

      If we receive a notification from the Police, local authority or private parking company that a penalty, parking charge notice or any other offence has been committed whilst the Vehicle was in your custody and control we will, where possible, provide your details to the authority/company issuing the penalty, notice or offence.

    • Vehicle manufacturers, telematics providers

      The hire vehicle is fitted with a telemetry and/or tachograph device which we may use to track its location, to verify its mileage is within agreed terms, and to score driver behaviour. If the Vehicle is not returned to the agreed time and place, we will use the data from the device to recover the Vehicle. Tampering with the device may render the hire vehicle inoperable.

      Responsibility for protecting data held in a digital tachograph (where fitted) is the hirer's sole responsibility and we cannot be held liable in any manner whatsoever, if the hirer has not taken the necessary steps to protect the data by locking it in.

      The hire vehicle is a connected vehicle and if you connect your personal phone to the hire vehicle it could result in the transfer of your personal data to the Vehicle and the Vehicle manufacturer’s cloud servers. It will be the hirer’s sole responsibility to erase any personal information that is stored in the Vehicle before returning it, and we can assist with this (at the hirer’s request).

    • Rental database provider: White Clarke Group

      Your information will be handled and used by the White Clarke Group in order to deliver our services provided both online and offline. They have their own privacy policy.

    • Companies: privacy of employees and contractors

      Where you act as a company, your employees and contractors could be brought into the scope of this policy. Please inform them of this policy so that they may review it and understand their rights.

    • Automated decision-making

      Automated decision-making means that a decision which is likely to have legal effects or similarly significant effects on the User, is taken solely by technological means, without any human intervention. This Website may use the User's Personal Data to make decisions entirely or partially based on automated processes according to the purposes outlined in this document. This Website adopts automated decision-making processes as far as necessary to enter into or perform a contract between User and Owner, or on the basis of the User’s explicit consent, where such consent is required by the law.
      Automated decisions are made by technological means – mostly based on algorithms subject to predefined criteria – which may also be provided by third parties.
      The rationale behind the automated decision making is:

      • to enable or otherwise improve the decision-making process;
      • to grant Users fair and unbiased treatment based on consistent and uniform criteria;
      • to reduce the potential harm derived from human error, personal bias and the like which may potentially lead to discrimination or imbalance in the treatment of individuals etc.;
      • to reduce the risk of User's failure to meet their obligation under a contract. To find out more about the purposes, the third-party services, if any, and any specific rationale for automated decisions used within this Website, Users can check the relevant sections in this document.

      Consequences of automated decision-making processes for Users and rights of Users subjected to it

      As a consequence, Users subject to such processing, are entitled to exercise specific rights aimed at preventing or otherwise limiting the potential effects of the automated decisions taken.
      In particular, Users have the right to:

      • obtain an explanation about any decision taken as a result of automated decision-making and express their point of view regarding this decision;
      • challenge a decision by asking the Owner to reconsider it or take a new decision on a different basis;
      • request and obtain from the Owner human intervention on such processing.

      To learn more about the User’s rights and the means to exercise them, the User is invited to consult the section of this document relating to the rights of the User.

    • Selling goods and services online

      The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
      The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

    • The Service is not directed to children under the age of 13

      Users declare themselves to be adult according to their applicable legislation. Minors may use this Website only with the assistance of a parent or guardian. Under no circumstance persons under the age of 13 may use this Website.

    • Push notifications

      This Website may send push notifications to the User to achieve the purposes outlined in this privacy policy.

      Users may in most cases opt-out of receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then change those settings for this Website, some or all of the apps on the particular device.
      Users must be aware that disabling push notifications may negatively affect the utility of this Website.

Contact information

    • Owner and Data Controller

      Luteaim Limited (trading as County Car and Van Rental), Saint Mary's Way, Stockport, Cheshire, SK1 4AP, United Kingdom

      Owner contact email: