Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Facebook Lookalike Audience

      Personal Data: Tracker; Usage Data

    • Meta ads conversion tracking (Meta pixel) and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

  • Analytics

    • Google Analytics and Yandex Metrica

      Personal Data: Tracker; Usage Data

    • Facebook Analytics for Apps

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Meta Events Manager and Google Analytics with anonymized IP

      Personal Data: Trackers; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: city; company name; email address; first name; last name; phone number

    • Mailing list or newsletter

      Personal Data: company name; email address; first name; last name

    • Phone contact

      Personal Data: phone number

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Tracker; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • LinkedIn button and social widgets and Facebook Like button and social widgets

      Personal Data: Tracker; Usage Data

    • YouTube button and social widgets

      Personal Data: Usage Data

  • Interaction with live chat platforms

    • Tawk.to Widget

      Personal Data: Data communicated while using the service; Tracker; Usage Data

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: company name; country; email address

  • Managing data collection and online surveys

    • Facebook lead ads

      Personal Data: Tracker

  • Remarketing and behavioral targeting

    • Facebook Remarketing, Google Ads Remarketing and LinkedIn Website Retargeting

      Personal Data: Tracker; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Tracker

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    F.P.M. GROUP SPA a socio unico

    Owner contact email: info@fpmgroup.it