Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics, Meta Events Manager and Google Analytics with anonymized IP

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

  • Backup saving and management

    • BlogVault Backup

      Personal Data: various types of Data

  • Commercial affiliation

    • CJ Affiliate

      Personal Data: purchase history; Trackers; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: company name; email address; first name; last name; website

    • Mailing list or newsletter

      Personal Data: email address; first name; last name

  • Displaying content from external platforms

    • Google Fonts and Font Awesome

      Personal Data: Trackers; Usage Data

  • Interaction with data collection platforms and other third parties

    • ConvertKit widget

      Personal Data: email address; first name; Trackers; Usage Data

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets

      Personal Data: Trackers; Usage Data

  • Managing contacts and sending messages

    • ConvertKit

      Personal Data: email address; first name; Trackers; Usage Data

  • SPAM protection

    • Akismet

      Personal Data: email address; first name; last name; Usage Data; username

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Analysis and predictions based on the User’s Data (“profiling”)

    The Owner may use the Personal and Usage Data collected through this Application to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
    User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.
    The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

Contact information

• • Owner and Data Controller

    Madisons Footsteps LLC – 7780 Elmwood Ave, Middleton, WI 53562 (USA)

    Owner contact email: madison@madisonsfootsteps.com