Privacy Policy of https://www.smartpricing.it/en

This Application collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Advertising

      • Facebook Lookalike Audience, Google Ad Manager and Google Ads Similar audiences

        Personal Data: Tracker; Usage Data

    • Analytics

      • Facebook Ads conversion tracking (Facebook pixel), Google Ads conversion tracking and Google Analytics

        Personal Data: Tracker; Usage Data

      • Google Analytics Demographics and Interests reports

        Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Connecting Data

      • Zapier

        Personal Data: email address

    • Contacting the User

      • Mailing list or newsletter

        Personal Data: email address; first name

      • Contact form

        Personal Data: email address; first name; various types of Data

    • Content performance and features testing (A/B testing)

      • Google Optimize and Google Optimize 360

        Personal Data: Tracker; Usage Data

    • Displaying content from external platforms

      • YouTube video widget and Google Fonts

        Personal Data: Tracker; Usage Data

    • Hosting and backend infrastructure

      • Netlify

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Managing data collection and online surveys

      • Facebook lead ads

        Personal Data: email address

    • Remarketing and behavioural targeting

      • Facebook Remarketing, Google Ad Manager Audience Extension, Google Ads Remarketing, LinkedIn Website Retargeting and Remarketing with Google Analytics

        Personal Data: Tracker; Usage Data

      • Facebook Custom Audience

        Personal Data: email address; Tracker

    • Tag Management

      • Google Tag Manager

        Personal Data: Tracker

      • Segment

        Personal Data: Tracker; Usage Data

    • User database management

      • ActiveCampaign

        Personal Data: email address; Tracker; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar initiatives. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Users may also opt-out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

Contact information

    • Owner and Data Controller

      Helium srl - Via Parteli, 19 - 38068 Trento (Italia)

      Owner contact email: info@smartpricing.it