Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel) and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Facebook Lookalike Audience, Google Ad Manager and Google Ads Similar audiences

      Personal Data: Tracker; Usage Data

  • Analytics

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Analytics

      Personal Data: Tracker; Usage Data

    • Matomo (self-hosted)

      Personal Data: IP address; Trackers; Usage Data

    • Meta Events Manager and MixPanel

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: browser information; city; device information; number of Users; session statistics; Trackers

  • Connecting Data

    • Zapier

      Personal Data: email address

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: email address; first name

    • Contact form

      Personal Data: email address; first name; various types of Data

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Tracker; Usage Data

  • Displaying content from external platforms

    • YouTube video widget and Google Fonts

      Personal Data: Tracker; Usage Data

    • Calendly widget

      Personal Data: calendar information; email address; name; phone number

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: clicks; custom events; device information; interaction events; mouse movements; page events; positional information; scroll-to-page interactions; session duration; Trackers

  • Hosting and backend infrastructure

    • Netlify

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with live chat platforms

    • WhatsApp Business Chat widget

      Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

  • Managing data collection and online surveys

    • Facebook lead ads

      Personal Data: email address

  • Registration and authentication provided directly by this Application

    • Direct registration

      Personal Data: email address; first name

  • Remarketing and behavioural targeting

    • Facebook Remarketing, Google Ad Manager Audience Extension, Google Ads Remarketing, LinkedIn Website Retargeting and Remarketing with Google Analytics

      Personal Data: Tracker; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Tracker

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker

    • Segment

      Personal Data: Tracker; Usage Data

  • Traffic optimisation and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • User database management

    • HubSpot CRM

      Personal Data: email address; first name; last name; phone number; Trackers

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar initiatives. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Users may also opt-out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

Contact information

• • Owner and Data Controller

    Helium srl - Via Parteli, 19 - 38068 Trento (Italia)

    Owner contact email: info@smartpricing.it