Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel) and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics) with anonymized IP and Analytics collected directly

      Personal Data: Cookies; Usage Data

    • User ID extension for Google Analytics

      Personal Data: Cookies

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics (Universal Analytics)

      Personal Data: Trackers; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

  • Building and running this Website

    • WordPress (self-hosted)

      Personal Data: billing address; city; company name; contact info; country; Data communicated while using the service; date of birth; device information; email address; first name; gender; geographic position; language; last name; password; payment info; phone number; physical address; profession; purchase history; screenshots; shipping address; Usage Data; username; VAT Number; workplace; ZIP/Postal code

  • Contacting the User

    • Phone contact

      Personal Data: phone number

    • Mailing list or newsletter

      Personal Data: email address

    • Contact form

      Personal Data: email address; first name; last name; phone number

  • Data transfer outside the EU

    • Data transfer from the EU and/or Switzerland to the U.S based on Privacy Shield, Data transfer to countries that guarantee European standards, Data transfer abroad based on consent and Data transfer abroad based on standard contractual clauses

      Personal Data: various types of Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Trackers; Usage Data

    • Google Maps widget and Instagram widget

      Personal Data: Cookies; Usage Data

  • Hosting and backend infrastructure

    • SiteGround Hosting

      Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets, Google+ +1 button and social widgets, Twitter Tweet button and social widgets, Pinterest “Pin it” button and social widgets, VK Like button and social widgets, Tumblr sharing button and social widgets, LinkedIn button and social widgets and Reddit button and widgets

      Personal Data: Cookies; Usage Data

    • YouTube button and social widgets

      Personal Data: Usage Data

  • Location-based interactions

    • Non-continuous geolocation

      Personal Data: geographic position

  • Remarketing and behavioral targeting

    • Facebook Remarketing, Google Ads Remarketing and Remarketing with Google Analytics

      Personal Data: Cookies; Usage Data

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

    • Akismet

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Privacy Shield participation: data transfers from the EU and Switzerland to the United States

    The Owner participates in and complies with the EU-U.S. Privacy Shield Framework and the Swiss-U.S Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of Personal Data transferred from the European Union and Switzerland to the United States. The policies and rights outlined below are therefore equally and explicitly applicable to Users from Switzerland, except if stated otherwise. The Owner has certified to the Department of Commerce that it adheres to the Privacy Shield Principles.

    If there is any conflict between the terms in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view the Owner’s certification, please visit https://www.privacyshield.gov/welcome (or find the direct link to the certification list of Privacy Shield participants maintained by the Department of Commerce https://www.privacyshield.gov/list).

    What does this mean for the European User?

    The Owner is responsible for all processing of Personal Data it receives under the Privacy Shield Framework from European Union individuals and commits to subject the processed Personal Data to the Privacy Shield Principles.

    This, most importantly, includes the right of individuals to access their personal data processed by the Owner.

    The Owner also complies with the Privacy Shield Principles for all onward transfers of Personal Data from the EU, which means that it remains liable in cases of onward transfers to third parties.

    With respect to Personal Data received or transferred pursuant to the Privacy Shield Framework, the Owner is subject to the investigatory and regulatory enforcement powers of the FTC, if not stated otherwise in this privacy policy.

    The Owner is further required to disclose Personal Data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

    Dispute resolution under the Privacy Shield

    In compliance with the Privacy Shield Principles, the Owner commits to resolve complaints about its collection or use of the User’s Personal Data. European Union individuals with inquiries or complaints regarding this Privacy Shield policy should first contact the Owner at the contact details supplied at the beginning of this document referring to “Privacy Shield” and expect the complaint to be dealt with within 45 days.

    In case of failure by the Owner to provide a satisfactory or timely response, the User has the option of involving an independent dispute resolution body, free of charge.

    In this regard, the Owner has agreed to cooperate with the panel established by the EU data protection authorities (DPAs) and comply with the advice given by the panel with regard to data transferred from the EU. The User may therefore contact the Owner at the email address provided at the beginning of this document in order to be directed to the relevant DPA contacts.

    Under certain conditions – available for the User in full on the Privacy Shield website (https://www.privacyshield.gov/article?id=How-to-Submit-a-Complaint) – the User may invoke binding arbitration when other dispute resolution procedures have been exhausted.

Contact information

• • Owner and Data Controller

    Valpizza Srl - P.IVA IT01552581207 - Via Sbiffia 97
    40050 Valsamoggia - Bologna - Italia

    Owner contact email: valpizza@pec.it