Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google AdSense

      Personal Data: Tracker; Usage Data

    • Reach, Video Reach and Query Click

      Personal Data: Trackers; Usage Data

    • Outbrain Lookalike Audience

      Personal Data: device information; Trackers; Universally unique identifier (UUID); Usage Data

  • Analytics

    • Google Analytics

      Personal Data: Tracker; Usage Data

    • Google Ads conversion tracking, Google Analytics with anonymized IP, Twitter Ads conversion tracking, Adgoon conversion tracking, Demandbase conversion tracking, Facebook Ads conversion tracking (Facebook pixel) and Meta Events Manager

      Personal Data: Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • YouTube Analytics and Reporting API

      Personal Data: Data communicated while using the service

    • Google Analytics 4

      Personal Data: number of Users

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • Font Awesome and Google Fonts

      Personal Data: Tracker; Usage Data

    • YouTube video widget

      Personal Data: Trackers; Usage Data

    • Gravatar

      Personal Data: email address; Usage Data

    • YouTube Data API and YouTube IFrame Player

      Personal Data: Data communicated while using the service

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: country

  • Managing contacts and sending messages

    • Mailgun

      Personal Data: various types of Data

  • Managing data collection and online surveys

    • Facebook lead ads

      Personal Data: country

  • Remarketing and behavioral targeting

    • Outbrain Custom Audience

      Personal Data: device information; Trackers; Universally unique identifier (UUID); Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    MDMS Managed Digital Media Services Inc.
    310 Governor Lane, Fredericton, NB E3B 7K9

    Owner contact email: mitch@mdms.ca