Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google AdSense

      Personal Data: Tracker; Usage Data

    • Google Ads conversion tracking, Reach, Video Reach, Query Click, X Ads conversion tracking, Adgoon conversion tracking, Demandbase conversion tracking and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • Outbrain Lookalike Audience

      Personal Data: device information; Trackers; Universally unique identifier (UUID); Usage Data

  • Analytics

    • Google Analytics

      Personal Data: Tracker; Usage Data

    • Google Analytics with anonymized IP and Meta Events Manager

      Personal Data: Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • YouTube Analytics and Reporting API

      Personal Data: Data communicated while using the service

    • Google Analytics 4

      Personal Data: number of Users

  • Backup saving and management

    • Sectigo CodeGuard

      Personal Data: company name

  • Building and running this Website

    • WordPress (self-hosted)

      Personal Data: company name

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • Font Awesome and Google Fonts

      Personal Data: Tracker; Usage Data

    • YouTube video widget

      Personal Data: Trackers; Usage Data

    • Gravatar

      Personal Data: email address; Usage Data

    • YouTube Data API and YouTube IFrame Player

      Personal Data: Data communicated while using the service

    • Calendly widget

      Personal Data: calendar information

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: country

  • Managing contacts and sending messages

    • Mailgun

      Personal Data: various types of Data

    • Vertigo Media

      Personal Data: company name

  • Managing data collection and online surveys

    • Facebook lead ads

      Personal Data: country

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: company name; username

  • Remarketing and behavioral targeting

    • Outbrain Custom Audience

      Personal Data: device information; Trackers; Universally unique identifier (UUID); Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    MDMS Managed Digital Media Services Inc.
    310 Governor Lane, Fredericton, NB E3B 7K9

    Owner contact email: mitch@mdms.ca