Personal Data processed for the following purposes and using the following services:

• • Advertising

    • AppNexus and Google Ad Manager

      Personal Data: Tracker; Usage Data

    • Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics, HubSpot Analytics and Matomo

      Personal Data: Tracker; Usage Data

    • MixPanel and Google Analytics 4

      Personal Data: Trackers; Usage Data

  • Connecting Data

    • Zapier

      Personal Data: Data communicated while using the service

  • Contacting the User

    • Mailing list or newsletter and Contact form

      Personal Data: email address; first name

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • YouTube video widget

      Personal Data: Tracker; Usage Data

    • YouTube IFrame Player and YouTube Data API

      Personal Data: Data communicated in order to use the Service

  • Heat mapping and session recording

    • Lucky Orange

      Personal Data: clicks; mouse movements; scroll position; scroll-to-page interactions; Trackers; Usage Data

  • Managing contacts and sending messages

    • HubSpot Email

      Personal Data: email address; Usage Data

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

  • User database management

    • HubSpot CRM

      Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

    • HubSpot Lead Management and Salesforce Sales Cloud

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Ixcela Inc.
    135 South Rd.
    Bedford, MA 01730

    Owner contact email: info@ixcela.com