Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • YouTube account access

      Personal Data: Trackers; Usage Data

    • Mailchimp account access

      Personal Data: email address; Trackers; Usage Data

  • Advertising

    • Google Ad Manager and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • Google Campaign Manager 360

      Personal Data: geographic position; Trackers; Usage Data

  • Analytics

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: billing address; payment info

  • Connecting Data

    • Zapier

      Personal Data: device information; Usage Data

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: email address; Trackers; Usage Data

    • Contact form

      Personal Data: email address; Usage Data

  • Content commenting

    • Facebook Comments

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • Vimeo video

      Personal Data: Trackers; Usage Data

  • Handling payments

    • PayPal

      Personal Data: email address; payment info; Trackers; Usage Data

    • Stripe

      Personal Data: email address; first name; last name; Trackers; Usage Data

  • Interaction with live chat platforms

    • WhatsApp Business Chat widget

      Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

  • Managing web conferencing and online telephony

    • Zoom

      Personal Data: contact details; Data communicated while using the service

  • Platform services and hosting

    • Wix

      Personal Data: device information; Trackers; Usage Data

  • Registration and authentication provided directly by this Application

    • Direct registration

      Personal Data: email address; password; Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Preference Cookies

    Preference Cookies store the User preferences detected on this Application in the local domain such as, for example, their timezone and region.

  • Transfer of Data outside of Switzerland based on the Users’ consent

    If this is the condition for Data transfer, Personal Data can be transferred outside of Switzerland if Users consent to such transfer. When collecting Users’ consent, the Owner makes sure to provide all the information that Users need to make an educated decision and to understand the implications and consequences of providing or denying their consent. Users may withdraw their consent at any time.

Contact information

• • Owner and Data Controller

    Back To Empathy di Elena Bernasconi - Via Ruggì 3 - 6963 Lugano - Switzerland

    Owner contact email: info@backtoempathy.com