This type of service allows User Data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on London Live Bus Countdown (Bus Times), possibly based on User interests.
This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
Some of the services listed below may use Trackers to identify Users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User’s interests and behavior, including those detected outside London Live Bus Countdown (Bus Times). For more information, please check the privacy policies of the relevant services.
Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section "How to opt-out of interest-based advertising" in this document.
AdMob (AdMob Google Inc.)
AdMob is an advertising service provided by AdMob Google Inc.
In order to understand Google's use of Data, consult Google's partner policy.
Personal Data processed: Cookies, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and Usage Data.
Place of processing: US – Privacy Policy – Opt Out.
Storage duration:
- AID: 2 years
- ANID: 2 years
- Conversion: 3 months
- DSID: 14 days
- FCNEC: 1 year
- FLC: 10 seconds
- FPAU: 3 months
- FPGCLAW: 3 months
- FPGCLDC: 3 months
- FPGCLGB: 3 months
- IDE: 2 years
- NID: 6 months
- RUL: 1 year
- TAID: 14 days
- __gads: 2 years
- __gsas: 2 years
- _gac_: 3 months
- _gac_gb_: 3 months
- _gcl_au: 3 months
- _gcl_aw: 3 months
- _gcl_dc: 3 months
- _gcl_gb: 3 months
- _gcl_gf: 3 months
- _gcl_ha: 3 months
- id: 2 years
- test_cookie: 15 minutes
Google AdSense (Google Inc.)
Google AdSense is an advertising service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing. This service uses the “DoubleClick” Cookie, which tracks use of London Live Bus Countdown (Bus Times) and User behavior concerning ads, products and services offered.
Users may decide to disable all the DoubleClick Cookies by going to: Google Ad Settings.
In order to understand Google's use of data, consult Google's partner policy.
Personal Data processed: Cookies and Usage Data.
Place of processing: US – Privacy Policy – Opt Out.
Storage duration:
- AID: 2 years
- ANID: 2 years
- Conversion: 3 months
- DSID: 14 days
- FCNEC: 1 year
- FLC: 10 seconds
- FPAU: 3 months
- FPGCLAW: 3 months
- FPGCLDC: 3 months
- FPGCLGB: 3 months
- IDE: 2 years
- NID: 6 months
- RUL: 1 year
- TAID: 14 days
- __gads: 2 years
- __gsas: 2 years
- _gac_: 3 months
- _gac_gb_: 3 months
- _gcl_au: 3 months
- _gcl_aw: 3 months
- _gcl_dc: 3 months
- _gcl_gb: 3 months
- _gcl_gf: 3 months
- _gcl_ha: 3 months
- id: 2 years
- test_cookie: 15 minutes
MoPub (MoPub Inc.)
MoPub is an advertising service provided by MoPub Inc.
Personal Data processed: Cookies and Usage Data.
Place of processing: US – Privacy Policy.
Facebook Audience Network (Facebook, Inc.)
Facebook Audience Network is an advertising service provided by Facebook, Inc. In order to understand Facebook's use of Data, consult Facebook's data policy.
London Live Bus Countdown (Bus Times) may use identifiers for mobile devices (including Android Advertising ID or Advertising Identifier for iOS, respectively) and technologies similar to cookies to run the Facebook Audience Network service. One of the ways Audience Network shows ads is by using the User's ad preferences. The User can control this in the Facebook ad settings.
Users may opt-out of certain Audience Network targeting through applicable device settings, such as the device advertising settings for mobile phones or by following the instructions in other Audience Network related sections of this privacy policy, if available.
Personal Data processed: Cookies, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and Usage Data.
Place of processing: USA – Privacy Policy – Opt Out.
Smart AdServer (Smart AdServer SA)
Smart AdServer is an advertising service provided by Smart AdServer SA.
Personal Data processed: Cookies and Usage Data.
Place of processing: France – Privacy Policy – Opt Out.
Storage duration:
- TestIfCookie: duration of the session
- TestIfCookieP: 2 years
- Trk*: 1 month
- cnfq: 6 hours
- comp: 2 years
- csfq: 6 hours
- csync: 2 years
- dyncdn: 1 day
- gid: 2 years
- lcsrd: 2 years
- partner-*: 2 years
- pbw: 2 days
- pdomid: 2 years
- pid: 2 years
- rpools: 2 years
- sas_euconsent: 1 month
- sas_euconsentv2: 1 month
- sasd: 1 day
- sasd2: 1 day
- vs: 30 minutes
- x-smrt-d: duration of the session
PubMatic (PubMatic, Inc.)
PubMatic is an advertising service provided by PubMatic, Inc.
Personal Data processed: Cookies and Usage Data.
Place of processing: United States – Privacy Policy – Opt Out.
Storage duration:
- COKENBLD: 1 day
- DPFQ: 3 months
- DPPIX_ON: 20 seconds
- DPSync2: 3 months
- DPSync3: 3 months
- FPtrust: duration of the session
- HPAUSRBK__: duration of the session
- KADUSERCOOKIE: 3 months
- KCCH: 30 seconds
- KRTBCOOKIE_[DSPID]: 3 months
- KTPCACOOKIE: 3 months
- PM-UL-Sync: 3 months
- PMDTSHR: 1 day
- PMFREQ_ON: 2 seconds
- PUBMDCID: 3 months
- PUBRETARGET: 3 months
- PUBUIDSYNCUPFQ: 3 months
- PugT: 1 month
- R_[DSPID]: 3 months
- SPugT: 1 month
- SSCS: 1 day
- SYNCUPPIX_ON: 20 seconds
- SyncRTB2: 3 months
- SyncRTB3: 3 months
- TEMPHPAUSRBKCNT__: 1 day
- UND: 1 hour
- USCC: 1 day
- _curtime: 2 days
- aid_key: indefinite
- camfreq_: 4 days
- chk: 3 months
- chkChromeAb67: 3 months
- chkChromeAb67Sec: 3 months
- chkSecSet: 3 months
- dV: 3 minutes
- ipc: 3 seconds
- limited_tracking_ad_key: indefinite
- optout: 5 years
- pi: 8 seconds
- pp: 3 months
- pubfreq_: 4 days
- pubtime_: 1 day
- repi: 2 seconds
- uids: 3 months
Google Ad Manager (Google LLC)
Google Ad Manager is an advertising service provided by Google LLC that allows the Owner to run advertising campaigns in conjunction with external advertising networks that the Owner, unless otherwise specified in this document, has no direct relationship with.
In order to opt out from being tracked by various advertising networks, Users may make use of Youronlinechoices. In order to understand Google's use of data, consult Google's partner policy.
This service uses the “DoubleClick” Cookie, which tracks use of London Live Bus Countdown (Bus Times) and User behavior concerning ads, products and services offered.
Users may decide to disable all the DoubleClick Cookies by clicking on: www.google.com/settings/ads/onweb/optout?hl=en.
Personal Data processed: Cookies and Usage Data.
Place of processing: United States – Privacy Policy.
Storage duration:
- AID: 2 years
- ANID: 2 years
- Conversion: 3 months
- DSID: 14 days
- FCNEC: 1 year
- FLC: 10 seconds
- FPAU: 3 months
- FPGCLAW: 3 months
- FPGCLDC: 3 months
- FPGCLGB: 3 months
- IDE: 2 years
- NID: 6 months
- RUL: 1 year
- TAID: 14 days
- __gads: 2 years
- __gsas: 2 years
- _gac_: 3 months
- _gac_gb_: 3 months
- _gcl_au: 3 months
- _gcl_aw: 3 months
- _gcl_dc: 3 months
- _gcl_gb: 3 months
- _gcl_gf: 3 months
- _gcl_ha: 3 months
- id: 2 years
- test_cookie: 15 minutes
Fyber (SponsorPay GmbH)
Fyber is an advertising service provided by Fyber GmbH.
Personal Data processed: Cookies and Usage Data.
Place of processing: Germany – Privacy Policy.
Storage duration: indefinite
Amazon Mobile Ads (Amazon)
Amazon Mobile Ads is an advertising service provided by Amazon.com, Inc.
Personal Data processed: Cookies and Usage Data.
Place of processing: United States – Privacy Policy.
Storage duration:
- *sessionMarker/marker: indefinite
- ad-id: 10 months
- amzn-token: 7 days
- vendor-id: 1 month
Rubicon Project (The Rubicon Project, Inc.)
Rubicon Project is an advertising service provided by The Rubicon Project, Inc.
Personal Data processed: Cookies and Usage Data.
Place of processing: United States – Privacy Policy – Opt Out.
Storage duration:
- FPTrust: duration of the session
- audit: 1 year
- cd: duration of the session
- emilyRan: indefinite
- fcap: indefinite
- khaos: 1 year
- khaos: indefinite
- pux: indefinite
- sample_number: indefinite
- trp_optout: 5 years
- uids: 3 months
- uids-audit: 3 months
Appnext (Appnext Ltd.)
Appnext is an advertising service provided by Appnext Ltd.
Personal Data processed: Cookies and Usage Data.
Place of processing: Virgin Islands, British – Privacy Policy.
AddApptr (AddApptr GmbH)
AddApptr is an advertising service provided by AddApptr GmbH.
Personal Data processed: Cookies and Usage Data.
Place of processing: Germany – Privacy Policy.
Storage duration:
- GAID: indefinite
- IDFA: indefinite
adsquare (adsquare GmbH)
adsquare is an advertising service provided by adsquare GmbH.
Personal Data processed: Cookies and Usage Data.
Place of processing: Germany – Privacy Policy – Opt out.
Storage duration: indefinite
AerServ (Aerserv LLC)
AerServ is an advertising service provided by Aerserv LLC.
Personal Data processed: Cookies and Usage Data.
Place of processing: Singapore – Privacy Policy – Opt out.
Criteo (Criteo SA)
Criteo is an advertising service provided by Criteo SA.
Personal Data processed: Cookies and Usage Data.
Place of processing: France – Privacy Policy – Opt Out.
Storage duration:
- criteo_fast_bid: 7 days
- criteo_fast_bid_expires: 7 days
- cto_bundle: 2 years
- cto_bundle: indefinite
- cto_optout: 5 years
- cto_optout: indefinite
- optout: 5 years
- uid: 2 years
InMobi (InMobi Pte Ltd)
InMobi is an advertising service provided by InMobi Pte Ltd.
Personal Data processed: Cookies and Usage Data.
Place of processing: India – Privacy Policy – Opt out.
Storage duration: indefinite
Ogury (Ogury Ltd.)
Ogury is an advertising service provided by Ogury Ltd.
Personal Data processed: Cookies and Usage Data.
Place of processing: United Kingdom – Privacy Policy – Opt out.
Storage duration:
- OG_PROFIG_EXPIRATION: 1 day
- OG_TAGJS: 7 months
- presage: 30 minutes
- presage-bsw: 1 day
- presage-ssp: 7 months
- presage-ssp: indefinite
- presage-ttd: 1 day
- presage-xandr: 1 day
OpenX Ad Exchange (OpenX Technologies, Inc.)
OpenX Ad Exchange is an advertising service provided by OpenX Technologies, Inc.
The service provides an ad exchange platform that facilitates the optimization of ads from multiple ad networks, which can be third parties to both OpenX and the Owner.
Personal Data processed: Cookies and Usage Data.
Place of processing: United States – Privacy Policy – Opt Out.
Storage duration:
Publicis Media (Publicis Media GmbH)
Publicis Media is an advertising service provided by Publicis Media GmbH.
Personal Data processed: Cookies and Usage Data.
Place of processing: Germany – Privacy Policy – Opt out.
Storage duration:
- tr_aasd: 14 days
- tr_adfsd: 14 days
- tr_dt: 3 months
- tr_gsd: 14 days
- tr_id: 3 months
- tr_optout: 5 years
- tr_rpsd: 14 days
- tr_ssd: 14 days
- tr_ttdsd: 14 days
RhythmOne (RhythmOne, LLC)
RhythmOne is an advertising service provided by RhythmOne, LLC.
Personal Data processed: Cookies and Usage Data.
Place of processing: United States – Privacy Policy – Opt out.
RTK.IO (RTK.IO, Inc)
RTK.IO is an advertising service provided by RTK.IO, Inc.
Personal Data processed: Cookies and Usage Data.
Place of processing: United States – Privacy Policy – Opt out.
Smaato (Smaato, Inc.)
Smaato is an advertising service provided by Smaato, Inc.
Personal Data processed: Cookies and Usage Data.
Place of processing: United States – Privacy Policy – Opt out.
Storage duration:
- SCM: 21 days
- SCM*: 11 days
- SCMtemp*: 1 hour
Smadex (Smadex SL)
Smadex is an advertising service provided by Smadex SL.
Personal Data processed: Cookies and Usage Data.
Place of processing: Spain – Privacy Policy.
Storage duration:
SpotX (SpotX)
SpotX is an advertising service provided by SpotX.
Personal Data processed: Cookies and Usage Data.
Place of processing: United States – Privacy Policy – Opt out.
Spotad (Spotad)
Spotad is an advertising service provided by Spotad.
Personal Data processed: Cookies and Usage Data.
Place of processing: United States – Privacy Policy.
Teads (Teads SA)
Teads is an advertising service provided by Teads SA.
Personal Data processed: Cookies and Usage Data.
Place of processing: Luxembourg – Privacy Policy – Opt out.
Storage duration:
- receive-cookie-deprecation: 1 year
- tt_bluekai: 1 day
- tt_dar: 1 day
- tt_emetriq: 1 day
- tt_exelate: 1 day
- tt_liveramp: 1 day
- tt_neustar: 1 day
- tt_retargetly: 1 day
- tt_salesforce: 1 day
- tt_skp: 1 day
- tt_viewer: 1 year
The Trade Desk (The Trade Desk)
The Trade Desk is an advertising service provided by The Trade Desk.
Personal Data processed: Cookies and Usage Data.
Place of processing: United States – Privacy Policy – Opt out.
Storage duration:
- tdcmp: 1 year
- tdid: 1 year
Telaria (Telaria, Inc)
Telaria is an advertising service provided by Telaria, Inc.
Personal Data processed: Cookies and Usage Data.
Place of processing: United States – Privacy Policy – Opt out.
Storage duration:
- tv_*: 1 year
- tvdfc_*: 3 months
- tvfc_*: 3 months
- tvid: 1 year
- tvrg_*: 1 minute
- tvssa: 5 days
- tvv: 1 year
TripleLift (TripleLift, Inc.)
TripleLift is an advertising service provided by TripleLift, Inc.
Personal Data processed: Cookies and Usage Data.
Place of processing: United States – Privacy Policy – Opt out.
Storage duration: up to 3 months
Verizon Media (EMEA) (Oath (EMEA) Limited)
Verizon Media (EMEA) is an advertising service provided by Oath (EMEA) Limited.
Personal Data processed: Cookies and Usage Data.
Place of processing: Ireland – Privacy Policy – Opt out.
Storage duration:
- A3: 2 years
- IDSYNC: 2 years
- TEARSHEET: 30 minutes
- _vm_datax_pixels: indefinite
- adaptv_unique_user_cookie: 2 years
- adaptv_unique_user_id: 2 years
- migrated2y: 3 years
- optout: 3 years
- rtbdata0: 3 years
- sp-pause-until': indefinite
- token_adaptv_advertising_com: 3 years
- uids: 2 years
- unique_ad_source_impression: 1 month
- vmcid: indefinite
- vmuuid: indefinite
Yahoo App Publishing Advertising ( Oath Inc.)
Yahoo App Publishing is an advertising service provided by Yahoo! Inc.
If the User chooses to opt-out, Yahoo App Publishing will stop tracking data for the device identified by the provided MAC address and/or device identifier going forward.
Yahoo App Publishing will stop providing ads and/or recommendations to that MAC address and/or device identifier across all publishers.
Personal Data processed: Cookies and Usage Data.
Place of processing: United States – Privacy Policy – Opt Out.