Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads conversion tracking and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • Microsoft Advertising

      Personal Data: Cookies; Usage Data

    • Facebook Audience Network

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

  • Analytics

    • Google Analytics and Google Analytics with anonymized IP

      Personal Data: Cookies; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: company name; country; email address; first name; last name; number of employees; phone number; ZIP/Postal code

  • Displaying content from external platforms

    • Wistia widget

      Personal Data: Cookies; Usage Data

  • Hosting and backend infrastructure

    • iubenda Consent Solution

      Personal Data: Data communicated while using the service

  • Managing landing and invitation pages

    • Unbounce

      Personal Data: Cookies; email address; Usage Data

  • Remarketing and behavioral targeting

    • Remarketing with Google Analytics, Facebook Remarketing and LinkedIn Website Retargeting

      Personal Data: Cookies; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Cookies; various types of Data as specified in the privacy policy of the service

  • User database management

    • Pardot

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Performance Fabrics Inc. dba HexArmor
    640 Leffingwell AVE NE
    Grand Rapids, Michigan 49505

    Owner contact email: privacy@hexarmor.com