Personal Data processed for the following purposes and using the following services:

• • Advertising

    • bing.com, criteo.com, doubleclick.net, google.com and facebook.com

    • Google Ads conversion tracking, Meta ads conversion tracking (Meta pixel) and Hotjar Form Analysis & Conversion Funnels

      Personal Data: Trackers; Usage Data

    • Google Ads Similar audiences, Facebook Lookalike Audience and Microsoft Advertising

      Personal Data: Tracker; Usage Data

    • Microsoft Advertising Universal Event Tracking

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Universally unique identifier (UUID); Usage Data

  • Analytics

    • google‐analytics.com

    • User ID extension for Google Analytics

      Personal Data: Tracker

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics (Universal Analytics) and Google Analytics (Universal Analytics) with anonymised IP

      Personal Data: Tracker; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

  • Collection of privacy-related preferences

    • Elisabetta Franchi Outlet

  • Contacting the User

    • Contact form

      Personal Data: email address; Usage Data

  • Heat mapping and session recording

    • Elisabetta Franchi Outlet and hotjar.com

    • Hotjar Heat Maps & Recordings

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

    • Microsoft Clarity

      Personal Data: clicks; country; custom events; device information; diagnostic events; interaction events; layout details; mouse movements; page events; positional information; scroll-to-page interactions; session duration; time zone; Trackers; Usage Data

  • Infrastructure monitoring

    • Google Analytics 4

  • Interaction with live chat platforms

    • ActiveCampaign site messages

      Personal Data: Data communicated while using the service; email address; Tracker; Usage Data

  • Interaction with support and feedback platforms

    • Elisabetta Franchi Outlet

    • Zendesk Widget

      Personal Data: company name; country; email address; first name; gender; last name; phone number; physical address; Tracker; username

  • Location processing

    • Elisabetta Franchi Outlet

  • Marketing

    • bing.com, google.com and youtube.com

  • Platform services and hosting

    • Elisabetta Franchi Outlet

  • Remarketing and behavioural targeting

    • bing.com and google.com

    • Remarketing with Google Analytics, Google Ads Remarketing and Facebook Remarketing

      Personal Data: Tracker; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Tracker

  • Social features

    • facebook.com

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker; Usage Data

  • User database management

    • ActiveCampaign

      Personal Data: email address; Tracker; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    BETTY BLUE S.P.A. Via Viadagola,30 40057 Quarto Inferiore di Granarolo Emilia (BO) - Italia - P.I. 01842471201 - REA BO392459

    Owner contact email: privacy@filoblu.com