Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads Customer Match

      Personal Data: email address; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Ads Similar audiences, Google Ads conversion tracking and LinkedIn Ads

      Personal Data: Trackers; Usage Data

    • LinkedIn Predictive Audiences

      Personal Data: city; company name; company size; education history; email address; geography/region; job position; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • LinkedIn Audience Expansion

      Personal Data: city; company name; company size; email address; geography/region; Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

  • Analytics

    • HubSpot Analytics

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Interaction with live chat platforms

    • HubSpot Chat

      Personal Data: answers to questions; browsing history; company name; contents of the email or message; country; email address; first name; IP address; Trackers

  • Managing contacts and sending messages

    • HubSpot Email

      Personal Data: email address; Trackers; Usage Data

  • Remarketing and behavioral targeting

    • Google Ads Remarketing and LinkedIn Website Retargeting

      Personal Data: Trackers; Usage Data

    • LinkedIn Matched Audiences

      Personal Data: academic background; company name; country; education history; geographic position; geography/region; industry; interests; IP address; job position; job skills; job title; Trackers; Usage Data; work history

    • LinkedIn lookalike audiences

      Personal Data: academic background; company name; company revenue; company size; country; date of birth; education history; email address; first name; gender; geographic position; geography/region; industry; interests; IP address; job position; job skills; job title; last name; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; work history

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • User database management

    • HubSpot CRM

      Personal Data: company name; country; email address; first name; last name; phone number; profession; purchase history; Trackers; various types of Data as specified in the privacy policy of the service

    • HubSpot Lead Management

      Personal Data: city; company name; country; email address; first name; last name; phone number; profession; purchase history; Trackers; Usage Data; username; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Alfa Gomma S.p.A. via Torri Bianche, 1 20871 Vimercate (MB)

    Owner contact email: dpo@alfagomma.com