Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads conversion tracking and Hotjar Form Analysis & Conversion Funnels

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics 4

      Personal Data: browser information; city; device information; number of Users; session statistics

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: email address; first name; last name

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Maps widget

      Personal Data: Cookies; Usage Data

    • Font Awesome

      Personal Data: Usage Data

    • YouTube video widget

      Personal Data: Tracker; Usage Data

  • Handling payments

    • PayPal

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Stripe

      Personal Data: email address; first name; last name; various types of Data as specified in the privacy policy of the service

    • Payment by bank transfer

      Personal Data: first name; last name; payment info

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

    • Microsoft Clarity

      Personal Data: clicks; country; device information; layout details; page events; session duration; time zone; Trackers; Usage Data

  • Interaction with data collection platforms and other third parties

    • Mailchimp widget

      Personal Data: email address; first name; last name; phone number; Trackers; Usage Data

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: email address; first name; last name; phone number; various types of Data

  • Registration and authentication provided directly by this Application

    • Direct registration

      Personal Data: billing address; email address; first name; last name; password; physical address; username; various types of Data

  • Remarketing and behavioral targeting

    • Google Ads Remarketing

      Personal Data: Tracker; Usage Data

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

Contact information

• • Owner and Data Controller

    Leonardo Medica Srl
    Viale Palmiro Togliatti 111 – 50059 Vinci (FI)

    Owner contact email: info@leonardomedica.it