Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Microsoft Advertising

      Personal Data: Tracker; Usage Data

    • Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics with anonymized IP and ResponseTap

      Personal Data: Tracker; Usage Data

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Tracker; Usage Data

  • Managing contacts and sending messages

    • Marketo Email Marketing

      Personal Data: email address; Tracker; Usage Data

  • Remarketing and behavioral targeting

    • AdRoll

      Personal Data: device information; purchase history; Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; various types of Data

    • Google Ads Remarketing, LinkedIn Website Retargeting and Twitter Remarketing

      Personal Data: Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • User database management

    • Marketo Lead Generation

      Personal Data: email address; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    IRIS Software Group Limited (Heathrow Approach, 470 London Road, Slough, SL3 8QY)

    Owner contact email: privacy@iris.co.uk