Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ad Manager, Facebook Lookalike Audience, 1Agency and Audience Network

      Personal Data: Tracker; Usage Data

    • Google Ads conversion tracking and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • Facebook Audience Network

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • Google Analytics and Mouseflow

      Personal Data: Tracker; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • YouTube Analytics and Reporting API

      Personal Data: Tracker

  • Connecting Data

    • Zapier

      Personal Data: email address

  • Contacting the User

    • Contact form

      Personal Data: country; email address; first name

    • Mailing list or newsletter

      Personal Data: email address; first name

  • Content commenting

    • Facebook Comments

      Personal Data: Tracker; Usage Data

  • Data transfer outside the EU

    • Data transfer abroad based on standard contractual clauses

      Personal Data: various types of Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • YouTube video widget

      Personal Data: Tracker; Usage Data

  • Handling payments

    • Apple Pay, Android Pay, Google Pay and PayPal

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Klarna

  • Interaction with external social networks and platforms

    • PayPal button and widgets

      Personal Data: Tracker; Usage Data

  • Location-based interactions

    • Geolocation

      Personal Data: geographic position

  • Managing contacts and sending messages

    • Omnisend

  • Managing data collection and online surveys

    • Facebook lead ads

      Personal Data: email address

  • Platform services and hosting

    • Shopify

      Personal Data: device information; email address; first name; last name; phone number; shipping address; Tracker

  • Remarketing and behavioural targeting

    • Google Ads Remarketing, Facebook Remarketing and Google Ad Manager Audience Extension

      Personal Data: Tracker; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Tracker

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker

  • Traffic optimisation and distribution

    • jsDelivr

      Personal Data: Usage Data

  • User database management

    • Omnisend

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Shakti Mats BV Neringstraat-West 5, Uden, UT, 5401GB, Netherlands
    Business Number: 69313059

    Owner contact email: support@shaktimat.co.nz