Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google AdSense

      Personal Data: Cookies; Usage Data

    • Meta Audience Network

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Meta ads conversion tracking (Meta pixel) and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

  • Analytics

    • Google Analytics with anonymized IP

      Personal Data: Cookies; Usage Data

    • Google Analytics 4

      Personal Data: city; number of Users; session statistics; Trackers; Usage Data

  • Contacting the User

    • Phone contact

      Personal Data: phone number

    • Contact form

      Personal Data: email address; first name; last name; various types of Data

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Cookies; Usage Data

  • Displaying content from external platforms

    • Google Maps widget

      Personal Data: Cookies; Usage Data

    • Google Fonts

      Personal Data: Trackers; Usage Data

  • Interaction with external social networks and platforms

    • LinkedIn button and social widgets

      Personal Data: Cookies; Usage Data

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: email address

  • Platform services and hosting

    • WordPress.com

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Google Ads Remarketing, Remarketing with Google Analytics and Facebook Remarketing

      Personal Data: Cookies; Usage Data

    • Facebook Custom Audience

      Personal Data: Cookies; email address

  • SPAM protection

    • Akismet

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    HYDEA S.p.A. - Via Del Rosso Fiorentino 2G - 50142 Firenze (Italia)

    Owner contact email: mail@hydea.it