Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ad Manager and Google Ads Similar audiences

      Personal Data: Tracker; Usage Data

    • Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics)

      Personal Data: Cookies; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Analytics (Universal Analytics) with anonymized IP

      Personal Data: Tracker; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: address; city; company name; country; email address; first name; last name; phone number

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Tracker; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Tracker; Usage Data

    • Font Awesome

      Personal Data: Trackers; Usage Data

  • Handling payments

    • Square and Stripe

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with live chat platforms

    • Tawk.to Widget

      Personal Data: Cookies; Data communicated while using the service; Usage Data

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: billing address; company name; physical address; username; ZIP/Postal code

  • Remarketing and behavioral targeting

    • Google Ad Manager Audience Extension and Google Ads Remarketing

      Personal Data: Tracker; Usage Data

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Call Recording

    Calls to our switchboard telephone number +44 (0)1494 566046 are recorded for training and quality purposes. Call information collected is not used for marketing purposes or shared with any third parties.

Contact information

• • Owner and Data Controller

    Deeter Electronics Ltd., Deeter House, Valley Road, Hughenden Valley, Bucks, HP14 4LW

    Owner contact email: sales@deeter.co.uk