Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Facebook account access

      Permissions: Tracker

  • Advertising

    • Google Ad Manager, Google Ads Similar audiences and Facebook Lookalike Audience

      Personal Data: Tracker; Usage Data

    • Google Ads conversion tracking and Hotjar Form Analysis & Conversion Funnels

      Personal Data: Trackers; Usage Data

    • Facebook Audience Network

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • Google Analytics (Universal Analytics), Wordpress Stats and SumoMe Content Analytics

      Personal Data: Tracker; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Facebook Analytics for Apps

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

  • Content commenting

    • Disqus

      Personal Data: Data communicated while using the service; Tracker; Usage Data

    • Facebook Comments

      Personal Data: Tracker; Usage Data

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Tracker; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Maps widget and Google Site Search

      Personal Data: Tracker; Usage Data

    • Font Awesome

      Personal Data: Usage Data

  • Handling productivity related activity

    • Google Docs

      Personal Data: address; Data communicated while using the service; email address; first name; gender; last name

    • Google Sheets

      Personal Data: country; Data communicated while using the service; first name; gender; last name

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

    • SumoMe Heat Maps

      Personal Data: Tracker; Usage Data

  • Interaction with data collection platforms and other third parties

    • Hotjar Recruit User Testers

      Personal Data: Tracker; Usage Data; various types of Data

    • GetSiteControl Subscribe widget

      Personal Data: email address; Tracker; Usage Data

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets

      Personal Data: Tracker; Usage Data

  • Interaction with live chat platforms

    • Facebook Messenger Customer Chat

      Personal Data: Data communicated while using the service; Tracker; Usage Data

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Tracker; Usage Data; various types of Data

    • GetSiteControl Survey Widget

      Personal Data: Tracker; Usage Data

  • Managing contacts and sending messages

    • ActiveCampaign Text Message and SMS Marketing

      Personal Data: first name; last name; phone number

  • Managing data collection and online surveys

    • Hotjar surveys

      Personal Data: Data communicated while using the service

    • Facebook lead ads

      Personal Data: country; Data communicated while using the service; email address; first name; last name; phone number

    • Typeform

      Personal Data: country; Data communicated while using the service; email address; first name; last name; phone number; Tracker

  • Registration and authentication

    • Facebook Authentication

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Google Ad Manager Audience Extension, Google Ads Remarketing and Facebook Remarketing

      Personal Data: Tracker; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Tracker

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • User database management

    • ActiveCampaign

      Personal Data: email address; Tracker; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Balkan Trails S.R.L.
    29 Mihai Sebastian St., building S7, ent. A, apt. 37, sector 5, 050784 Bucharest, Romania

    Owner contact email: office@balkantrails.com