Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google AdSense, Google Ads conversion tracking, Google Ads Similar audiences, Meta ads conversion tracking (Meta pixel) and Meta Lookalike Audience

      Personal Data: Trackers; Usage Data

    • Meta Audience Network

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • WordPress Stats, Google Analytics (Universal Analytics), Google Analytics (Universal Analytics) with anonymized IP and Meta Events Manager

      Personal Data: Trackers; Usage Data

    • User ID extension for Google Analytics

      Personal Data: Trackers

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

    • WooCommerce Order Attribution Tracking

      Personal Data: page views; referral URL; Trackers; Usage Data

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: company name; country; county; date of birth; email address; first name; last name; phone number; physical address; state; Usage Data; ZIP/Postal code

    • Contact form

      Personal Data: city; company name; country; county; date of birth; email address; field of activity; first name; last name; phone number; physical address; Tax ID; Usage Data; various types of Data; VAT Number; ZIP/Postal code

  • Content performance and features testing (A/B testing)

    • Google Optimize 360

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • Google Fonts and Google Maps widget

      Personal Data: Trackers; Usage Data

  • Handling payments

    • PayPal and PayPal Payments Hub

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: clicks; interaction events; session duration; Trackers; Usage Data

  • Interaction with external social networks and platforms

    • PayPal button and widgets

      Personal Data: Trackers; Usage Data

  • Managing contacts and sending messages

    • SendinBlue Email

      Personal Data: email address; Trackers; Usage Data

  • Managing data collection and online surveys

    • Meta lead ads

      Personal Data: Data communicated while using the service

  • Platform services and hosting

    • WordPress.com

      Personal Data: various types of Data as specified in the privacy policy of the service

    • WooCommerce

      Personal Data: billing address; data relating to the point of sale; email address; name; order ID; payment info; phone number; shipping address; Trackers; Usage Data

  • Registration and authentication provided directly by sofiindustrialtools.com

    • Direct registration

      Personal Data: billing address; city; company name; country; county; email address; first name; last name; phone number; physical address; Tax ID; Trackers; Usage Data; various types of Data; VAT Number; ZIP/Postal code

  • Remarketing and behavioral targeting

    • Google Ads Remarketing, Google Signals and Remarketing with Google Analytics

      Personal Data: Trackers; Usage Data

    • Meta Custom Audience

      Personal Data: email address; Trackers

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • User database management

    • SendinBlue Marketing Automation

      Personal Data: email address; Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by sofiindustrialtools.com depends on the payment system used.

Contact information

• • Owner and Data Controller

    SO.F.I. Srl
    Via Canicarao 42
    97013 Comiso (RG)
    +39-0932 968220

    Owner contact email: info@sofisrl.com