Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Youtube account access

      Personal Data: Trackers; Usage Data

  • Advertising

    • Google Ads conversion tracking, Google AdSense, Google Ad Manager, Hotjar Form Analysis & Conversion Funnels, Jetpack, ShareThis, Microsoft Advertising, Google Ads Similar audiences and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • Microsoft Advertising Universal Event Tracking

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Universally unique identifier (UUID); Usage Data

    • TikTok conversion tracking

      Personal Data: device information; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • Google Analytics (Universal Analytics), Google Analytics (Universal Analytics) with anonymized IP, Mouseflow, WordPress Stats and Business Contact

      Personal Data: Trackers; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • User ID extension for Google Analytics

      Personal Data: Trackers

    • YouTube Analytics and Reporting API

      Personal Data: Data communicated in order to use the Service; Data communicated while using the service; device information; password; Trackers; Usage Data; User ID; username

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Cloudflare Web Analytics

      Personal Data: device information; language; Usage Data

    • Google Analytics Granular location and device data collection

      Personal Data: browser information; city; device information; number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: billing address; browser information; browsing history; city; clicks; country; Data communicated while using the service; data relating to the point of sale; date of birth; email address; first name; gender; IP address; last name; order ID; page views; phone number; search history; shipping address; state; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

  • Backup saving and management

    • Backup on Google Drive

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Building and running this Website

    • WordPress (self-hosted)

      Personal Data: billing address; city; company name; contact info; country; Data communicated while using the service; date of birth; device information; email address; first name; gender; geographic position; language; last name; password; payment info; phone number; physical address; profession; purchase history; screenshots; shipping address; Usage Data; username; workplace; ZIP/Postal code

  • Connecting Data

    • Zapier

      Personal Data: city; company name; country; Data communicated while using the service; date of birth; device information; email address; first name; gender; geographic position; language; last name; password; phone number; picture; profession; screenshots; Usage Data; username; VAT Number; workplace; ZIP/Postal code

  • Contacting the User

    • Contact form

      Personal Data: city; company name; country; county; date of birth; email address; fax number; field of activity; first name; gender; last name; number of employees; phone number; physical address; profession; state; Tax ID

    • Phone contact

      Personal Data: phone number

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • Adobe Edge Web Fonts and Adobe Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Font Awesome, Google Calendar widget, Google Fonts, Google Maps widget, Instagram widget, TripAdvisor widget and YouTube video widget

      Personal Data: Trackers; Usage Data

    • Gravatar

      Personal Data: email address; Usage Data

    • YouTube IFrame Player and YouTube Data API

      Personal Data: Data communicated in order to use the Service; Data communicated while using the service; device information; password; Trackers; Usage Data; User ID; username

    • YouTube video widget (Privacy Enhanced Mode)

      Personal Data: Trackers; Universally unique identifier (UUID); Usage Data

  • Handling activities related to productivity

    • Google Docs

      Personal Data: city; company name; Data communicated while using the service; date of birth; device information; email address; first name; gender; geographic position; last name; password; phone number; physical address; profession; profile picture; screenshots; Trackers; Usage Data; username; VAT Number; workplace

    • Google Sheets

      Personal Data: city; company name; country; Data communicated while using the service; date of birth; device information; email address; first name; gender; geographic position; last name; password; phone number; physical address

  • Handling payments

    • Authorize.Net

      Personal Data: billing address; email address; first name; last name; payment info; phone number; purchase history; shipping address; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • PayPal

      Personal Data: billing address; device information; email address; first name; last name; password; payment info; phone number; purchase history; Trackers; Usage Data; username; various types of Data as specified in the privacy policy of the service

    • Stripe

      Personal Data: billing address; email address; first name; last name; payment info; purchase history; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • Square

      Personal Data: billing address; device information; email address; first name; last name; payment info; phone number; physical address; purchase history; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Crazy Egg

      Personal Data: Trackers; Usage Data

    • Hotjar Heat Maps & Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • Microsoft Clarity

      Personal Data: clicks; country; custom events; device information; diagnostic events; interaction events; layout details; mouse movements; page events; positional information; scroll-to-page interactions; session duration; time zone; Trackers; Usage Data

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS), GitHub Pages and Google Cloud Storage

      Personal Data: various types of Data as specified in the privacy policy of the service

    • SiteGround Hosting

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Infrastructure monitoring

    • Pingdom and Web Performance

      Personal Data: Trackers; Usage Data

    • Sentry

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets, LinkedIn button and social widgets, PayPal button and widgets, Pinterest “Pin it” button and social widgets and X Post button and social widgets

      Personal Data: Trackers; Usage Data

    • YouTube button and social widgets

      Personal Data: Usage Data

  • Interaction with online survey platforms

    • SurveyMonkey Widget

      Personal Data: Trackers; Usage Data

  • Location-based interactions

    • Geolocation

      Personal Data: geographic position

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: company name; country; Data communicated while using the service; date of birth; email address; first name; gender; last name; phone number; physical address; Trackers; Usage Data; username; various types of Data

  • Managing data collection and online surveys

    • Meta lead ads

      Personal Data: city; company name; country; Data communicated while using the service; date of birth; email address; first name; gender; last name; phone number; physical address; profession; state; Trackers; Usage Data; ZIP/Postal code

  • Managing landing and invitation pages

    • Unbounce

      Personal Data: email address; Trackers; Usage Data

  • Platform services and hosting

    • WordPress.com

      Personal Data: billing address; Data communicated while using the service; device information; email address; first name; last name; payment info; phone number; shipping address; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Registration and authentication

    • Facebook Authentication and WordPress.com Single Sign On

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

    • Google OAuth, Instagram Authentication, Log In with PayPal and YouTube OAuth

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Facebook Remarketing, Google Ads Remarketing, Google Ad Manager Audience Extension and Remarketing with Google Analytics

      Personal Data: Trackers; Usage Data

    • TikTok Remarketing

      Personal Data: device information; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Spam and bots protection

    • Akismet

      Personal Data: email address; first name; last name; Usage Data; username

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

    • Sucuri CloudProxy

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Google Cloud CDN

      Personal Data: Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Push notifications

    This Website may send push notifications to the User to achieve the purposes outlined in this privacy policy.

    Users may in most cases opt-out of receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then change those settings for this Website, some or all of the apps on the particular device.
    Users must be aware that disabling push notifications may negatively affect the utility of this Website.

  • Push notifications based on the User's geographic location

    This Website may use the User's geographic location to send push notifications for the purposes outlined in this privacy policy.

    Users may in most cases opt-out of receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then changing those settings for some or all of the apps on the particular device.

    Users must be aware that disabling push notifications may negatively affect the utility of this Website.

  • Push notifications for direct marketing

    This Website may send push notifications to the User for the purpose of direct marketing (to propose services and products provided by third parties or unrelated to the product or service provided by this Website).

    Users may in most cases opt-out of receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then changing those settings for this Website or all of the apps on the particular device.

    Users must be aware that disabling push notifications may negatively affect the utility of this Website.

    Besides applicable device settings, the User may also make use of the rights described under User rights in the relevant section of this privacy policy.

Contact information

• • Owner and Data Controller

    MacDermott Roofing
    Administration:
    11770 Belden Ct
    Livonia, MI 48150
    
    Operations:
    9301 Southfield Rd.
    Detroit, MI 48228

    Owner contact email: info@macdermottroofing.com