Personal Data processed for the following purposes and using the following services:

• • Advertising

    • AddThis

      Personal Data: Trackers; Universally unique identifier (UUID); Usage Data

    • Google Ads conversion tracking, LinkedIn Ads, Hotjar Form Analysis & Conversion Funnels and Sizmek - Amazon Ad Server

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • TikTok conversion tracking

      Personal Data: device information; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • Google Analytics (Universal Analytics), Google Analytics (Universal Analytics) with anonymized IP, Quantcast Measure and Meta Events Manager

      Personal Data: Trackers; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: city; company name; country; county; date of birth; email address; fax number; field of activity; first name; last name; phone number; physical address; profession; state; Tax ID; User ID; various types of Data; VAT Number; website; ZIP/Postal code

    • Phone contact

      Personal Data: phone number

  • Displaying content from external platforms

    • Google Fonts, YouTube video widget, Google Maps widget, Instagram widget and Google Programmable Search Engine

      Personal Data: Trackers; Usage Data

  • Handling payments

    • Apple Pay, Amazon Payments, PayPal and Gestpay Banca Sella

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • X Post button and social widgets, Facebook Like button and social widgets and LinkedIn button and social widgets

      Personal Data: Trackers; Usage Data

    • YouTube button and social widgets

      Personal Data: Usage Data

  • Interaction with live chat platforms

    • Comm100 Widget

      Personal Data: Data communicated while using the service; Trackers; Usage Data

    • Zendesk Chat

      Personal Data: email address; first name

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Trackers; Usage Data; various types of Data

  • Managing support and contact requests

    • Zendesk

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Google Ads Remarketing

      Personal Data: Trackers; Usage Data

    • TikTok Remarketing

      Personal Data: device information; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    Università Commerciale Luigi Bocconi - Via Sarfatti, 25 Milano

    Owner contact email: dpo@unibocconi.it