Privacy Policy of u-power.it

This Website collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Advertising

      • Facebook Audience Network

        Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

      • Hotjar Form Analysis & Conversion Funnels, Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking, SALESmanago Advertising & Social Media, Google Ad Manager, Google Ads Similar audiences and Google AdSense

        Personal Data: Trackers; Usage Data

      • Facebook Lookalike Audience

        Personal Data: Cookies; Usage Data

      • TikTok conversion tracking

        Personal Data: device information; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

      • Google Ads Customer Match

        Personal Data: country; email address; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); User ID

    • Analytics

      • Google Analytics

        Personal Data: Cookies; Usage Data

      • Facebook Analytics for Apps

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

      • Google Analytics 4

        Personal Data: number of Users; session statistics; Trackers; Usage Data

      • Meta Events Manager

        Personal Data: browser information; city; country; Data communicated while using the service; email address; IP address; page views; state; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; User ID

      • Google Analytics Demographics and Interests reports

        Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Collection of privacy-related preferences

      • iubenda Privacy Controls and Cookie Solution

        Personal Data: Trackers

      • iubenda Consent Database

        Personal Data: Data communicated while using the service; Trackers

    • Contacting the User

      • Mailing list or newsletter

        Personal Data: email address; first name; last name

      • Contact form

        Personal Data: city; country; county; date of birth; email address; field of activity; first name; gender; last name; phone number; physical address; profession; state; Tax ID; Trackers; Usage Data; User ID; various types of Data; website; ZIP/Postal code

    • Content commenting

      • Facebook Comments

        Personal Data: Cookies; Usage Data

    • Displaying content from external platforms

      • Google Maps widget and YouTube video widget

        Personal Data: Cookies; Usage Data

      • Google Fonts

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

      • Font Awesome

        Personal Data: Trackers; Usage Data

      • Aryel

      • YouTube IFrame Player

        Personal Data: Data communicated in order to use the Service; Data communicated while using the service; device information; Trackers; Usage Data; User ID

    • Heat mapping and session recording

      • Hotjar Heat Maps & Recordings

        Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

    • Hosting and backend infrastructure

      • Google Cloud Storage

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Interaction with data collection platforms and other third parties

      • Hotjar Recruit User Testers

        Personal Data: Cookies; Usage Data; various types of Data

    • Interaction with external social networks and platforms

      • Facebook Like button and social widgets

        Personal Data: Cookies; Usage Data

    • Interaction with live chat platforms

      • Facebook Messenger Customer Chat

        Personal Data: Cookies; Data communicated while using the service; Usage Data

      • SALESmanago Live Chat

        Personal Data: user content

    • Interaction with online survey platforms

      • Hotjar Poll & Survey widgets

        Personal Data: Cookies; Usage Data; various types of Data

    • Managing contacts and sending messages

      • SALESmanago Email Marketing

        Personal Data: contact info; email address; first name; last name; Usage Data

      • SALESmanago Mobile Marketing

        Personal Data: city; contact info; country; Data communicated while using the service; email address; first name; last name; phone number; physical address; state; Trackers; Usage Data; user content

    • Marketing

      • SALESmanago

    • Registration and authentication

      • Adherence to the Google API Services User Data Policy and Limited Use Requirements

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Remarketing and behavioral targeting

      • Facebook Custom Audience

        Personal Data: Cookies; email address

      • Google Signals, Google Ad Manager Audience Extension and Google Ads Remarketing

        Personal Data: Trackers; Usage Data

      • TikTok Remarketing

        Personal Data: device information; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Usage Data

      • Google Publisher Tag

        Personal Data: children; company size; date of birth; education history; financial information; gender; household income; industry; interests; marital status; Trackers

    • User database management

      • SALESmanago

        Personal Data: contact info; Data communicated while using the service; device information; Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

    • Google Services

      AEC: spam/fraud detection
      SOCS: user cookie choices
      __Secure-ENID: user preferences and analytics for Google search products.

      How Google uses cookies

Contact information

    • Owner and Data Controller

      U-POWER GROUP S.P.A.

      Via Borgomanero 50
      28040 - Paruzzaro (NO)
      it

      Owner contact email: info@u-power.it