Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Facebook account access

      Permissions: About Me; Access Friend Lists; Access Page CTA; Access private data; Access Requests; Activities; Age range; App Notifications; Birthday; Books Actions; Business Management API; Contact email; Create Events; Create notes; Current City; Email; Trackers; Website; Whatsapp business management

  • Advertising

    • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking, Hotjar Form Analysis and Conversion Funnels and TikTok conversion tracking (TikTok Pixel)

      Personal Data: Trackers; Usage Data

    • Triple Whale conversion tracking (Pixel)

      Personal Data: browser information; clicks; device information; geography/region; IP address; page events; page views; Trackers; Usage Data

  • Analytics

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager, Google Analytics (Universal Analytics) and Google Analytics (Universal Analytics) with anonymised IP

      Personal Data: Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Triple Whale Moby AI

      Personal Data: browser information; clicks; device information; geography/region; IP address; page events; page views; Trackers; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: city; company name; country; county; date of birth; email address; fax number; field of activity; first name; gender; last name; number of employees; phone number; physical address; profession; state; Tax ID; Trackers; Usage Data; User ID; various types of Data

    • Mailing list or newsletter

      Personal Data: city; company name; country; county; date of birth; email address; first name; gender; last name; phone number; physical address; profession; state; Trackers; Usage Data; website; ZIP/Postal code

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Trackers; Usage Data

  • Handling payments

    • PayPal

      Personal Data: billing address; device information; email address; first name; last name; password; payment info; phone number; purchase history; Trackers; Usage Data; username; various types of Data as specified in the privacy policy of the service

    • Klarna and Apple Pay

      Personal Data: payment info; Trackers; Usage Data

    • Stripe

      Personal Data: email address; first name; last name; Trackers; Usage Data

  • Heat mapping and session recording

    • Hotjar Heat Maps and Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • Triple Whale Data Platform

      Personal Data: browser information; clicks; data relating to the point of sale; device information; geography/region; IP address; page events; page views; Trackers; Usage Data

  • Interaction with external social networks and platforms

    • Facebook Like Button and Social Widgets

      Personal Data: Trackers; Usage Data

  • Interaction with support and feedback platforms

    • Gorgias AI Agent

      Personal Data: Data communicated while using the service; name; Trackers; Usage Data

  • Managing contacts and sending messages

    • Trustpilot Automatic Feedback Service

      Personal Data: contents of the email or message; first name; purchase history

    • Klaviyo

      Personal Data: email address; purchase history; Trackers; Usage Data

  • Managing data collection and online surveys

    • Hotjar surveys

      Personal Data: Data communicated while using the service; Trackers; Usage Data

    • Klaviyo Forms

      Personal Data: email address; Trackers; Usage Data

  • Managing support and contact requests

    • Gorgias Helpdesk

      Personal Data: Data communicated while using the service; email address; name; Usage Data

  • Platform services and hosting

    • Shopify

      Personal Data: billing address; device information; email address; first name; last name; payment info; phone number; shipping address; Trackers; Usage Data

    • Ionos

      Personal Data: Data communicated while using the service; email address; first name; last name

  • Registration and authentication provided directly by this Application

    • Direct registration

      Personal Data: academic background; billing address; budget; city; company name; country; county; date of birth; email address; fax number; field of activity; first name; gender; house number; language; last name; number of employees; password; phone number; physical address; picture; prefix ; profession; profile picture; Social Security number (SSN); state; Tax ID; Trackers; Twitter handle; Usage Data; User ID; username; various types of Data; VAT Number; website; workplace; ZIP/Postal code

  • Remarketing and behavioural targeting

    • Klaviyo segmentation and social advertising

      Personal Data: device information; email address; purchase history; Trackers; Usage Data

  • Tag management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimisation and distribution

    • jsDelivr CDN

      Personal Data: Usage Data

  • User database management

    • Klaviyo CRM

      Personal Data: email address; first name; last name; Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery. The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

Contact information

• • Owner and Data Controller

    Mademoiselle Macaron LTD
    Unit 11, Stewartfield
    Edinburgh
    EH6 5RQ

    Owner contact email: admin@mademoisellemacaron.co.uk