Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Facebook account access

      Permissions: Business Management API

  • Advertising

    • Facebook Audience Network

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Facebook Lookalike Audience, Google Ad Manager, Reach and Welect

      Personal Data: Tracker; Usage Data

    • Meta ads conversion tracking (Meta pixel), X Ads conversion tracking, Query Click and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

  • Analytics

    • Wordpress Stats, Google Analytics, Matomo, HubSpot Analytics, Google Analytics with anonymized IP, GameAnalytics and Heap Analytics

      Personal Data: Tracker; Usage Data

    • Facebook Analytics for Apps

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • YouTube Analytics and Reporting API and Google Analytics for Firebase

      Personal Data: Tracker

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

  • Contacting the User

    • Contact form and Mailing list or newsletter

      Personal Data: email address; first name; last name; ZIP/Postal code

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Tracker; Usage Data

  • Displaying content from external platforms

    • Google Maps widget, HERE Maps widget and YouTube video widget

      Personal Data: Tracker; Usage Data

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Font Awesome and YouTube video widget without cookies

      Personal Data: Usage Data

    • YouTube Data API and YouTube IFrame Player

      Personal Data: Tracker

  • Handling payments

    • Stripe

      Personal Data: billing address; email address; first name; last name; payment info; purchase history; Tracker; Usage Data

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: Usage Data

  • Interaction with external social networks and platforms

    • Twitter Tweet button and social widgets and Facebook Like button and social widgets

      Personal Data: Trackers; Usage Data

  • Interaction with live chat platforms

    • Facebook Messenger Customer Chat

      Personal Data: Data communicated while using the service; Tracker; Usage Data

    • Tawk.to Widget

      Personal Data: Data communicated while using the service; Trackers; Usage Data

  • Managing contacts and sending messages

    • HubSpot Email

      Personal Data: email address; Usage Data

    • SendinBlue SMS

      Personal Data: phone number; Tracker; Usage Data

    • ConvertKit

      Personal Data: email address; first name; Trackers; Usage Data

  • Managing data collection and online surveys

    • Facebook lead ads

      Personal Data: Data communicated while using the service

  • Platform services and hosting

    • WordPress.com

      Personal Data: Tracker

  • Registration and authentication

    • Facebook Authentication and WordPress.com Single Sign On

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Registration and authentication provided directly by The Helmet Inspection Company website

    • Direct registration

      Personal Data: billing address; city; company name; country; county; email address; first name; last name; password; phone number; User ID; username; ZIP/Postal code

  • Remarketing and behavioral targeting

    • LinkedIn Website Retargeting, Facebook Remarketing, Google Ad Manager Audience Extension and Twitter Remarketing

      Personal Data: Tracker; Usage Data

    • Facebook Custom Audience and Twitter Tailored Audiences

      Personal Data: email address; Tracker

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: various types of Data as specified in the privacy policy of the service

    • jsDelivr

      Personal Data: Usage Data

  • User database management

    • HubSpot CRM

      Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

    • HubSpot Lead Management

      Personal Data: various types of Data as specified in the privacy policy of the service

    • SendinBlue Marketing Automation

      Personal Data: email address; Tracker; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    The Helmet Inspection Company Limited, Scotland, United Kingdom

    Owner contact email: info@helmetinspection.co.uk