Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel) and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

  • Analytics

    • Analytics collected directly, Google Analytics and Google Analytics with anonymised IP

      Personal Data: Tracker; Usage Data

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

    • User ID extension for Google Analytics

      Personal Data: Trackers

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

  • Contacting the User

    • GetSiteControl contact form

      Personal Data: email address; Tracker; Usage Data

    • Contact form

      Personal Data: city; company name; country; county; date of birth; email address; first name; last name; number of employees; physical address; Tax ID; ZIP/Postal code

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Tracker; Usage Data

  • Displaying content from external platforms

    • Google Fonts and Google Maps widget

      Personal Data: Tracker; Usage Data

  • Handling payments

    • PayPal

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

    • Microsoft Clarity

      Personal Data: clicks; country; custom events; device information; diagnostic events; interaction events; layout details; mouse movements; page events; positional information; scroll-to-page interactions; session duration; Trackers

  • Hosting and backend infrastructure

    • SiteGround Hosting

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • GetSiteControl Subscribe widget

      Personal Data: email address; Tracker; Usage Data

    • GetSiteControl Promo widget

      Personal Data: Tracker; Usage Data

  • Interaction with external social networks and platforms

    • YouTube button and social widgets

      Personal Data: Usage Data

    • GetSiteControl social widget

      Personal Data: Tracker; Usage Data

  • Interaction with live chat platforms

    • GetSiteControl Chat Widget

      Personal Data: Data communicated while using the service; Tracker; Usage Data

    • Facebook Messenger Customer Chat

      Personal Data: Data communicated while using the service; Trackers; Usage Data

  • Interaction with online survey platforms

    • GetSiteControl Survey Widget

      Personal Data: Tracker; Usage Data

  • Managing contacts and sending messages

    • SendinBlue Email

      Personal Data: email address; Tracker; Usage Data

    • SendinBlue SMS

      Personal Data: phone number; Trackers; Usage Data

  • Platform services and hosting

    • PrestaShop

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioural targeting

    • Google Ads Remarketing and Facebook Remarketing

      Personal Data: Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker; Usage Data

  • Traffic optimisation and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • User database management

    • SendinBlue Marketing Automation

      Personal Data: email address; Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Herborea - Via Viara, 9221 - 40024 Castel San Pietro Terme (BO) - Italia

    Owner contact email: herborea@gmail.com