Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

  • Analytics

    • HubSpot Analytics, Google Analytics (Universal Analytics) and Google Analytics (Universal Analytics) with anonymized IP

      Personal Data: Tracker; Usage Data

    • Meta Events Manager

      Personal Data: billing address; browser information; browsing history; city; clicks; country; Data communicated while using the service; data relating to the point of sale; date of birth; email address; first name; gender; IP address; last name; order ID; page views; payment info; phone number; search history; shipping address; state; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; User ID; user subscriptions; ZIP/Postal code

    • Matomo Cloud

      Personal Data: app information; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; launches; metro area; mouse movements; number of sessions; operating systems; order ID; page events; page views; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; time zone; Trackers; Usage Data; User ID; video views; ZIP/Postal code

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: city; company name; country; county; date of birth; email address; first name; gender; last name; phone number; physical address; profession; state; Trackers; Usage Data; website; ZIP/Postal code

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Tracker; Usage Data

  • Displaying content from external platforms

    • Font Awesome and Google Fonts

      Personal Data: Tracker; Usage Data

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets

      Personal Data: Tracker; Usage Data

  • Interaction with live chat platforms

    • HubSpot Chat

      Personal Data: answers to questions; browsing history; city; clicks; company name; contents of the email or message; country; Data communicated while using the service; device information; email address; fax number; first name; industry; IP address; job title; language; last name; number of sessions; page views; phone number; physical address; prefix ; referral URL; search history; session duration; state; time the message was received; Trackers; Usage Data; user content; User ID; website; ZIP/Postal code

  • Managing contacts and sending messages

    • HubSpot Email

      Personal Data: email address; Trackers; Usage Data

  • Registration and authentication provided directly by this Application

    • Direct registration

      Personal Data: academic background; billing address; budget; city; company name; country; county; date of birth; email address; fax number; field of activity; first name; gender; house number; language; last name; number of employees; password; phone number; physical address; picture; prefix ; profession; profile picture; Social Security number (SSN); state; Tax ID; Trackers; Twitter handle; Usage Data; User ID; username; various types of Data; VAT Number; website; workplace; ZIP/Postal code

  • Remarketing and behavioral targeting

    • Facebook Remarketing

      Personal Data: Tracker; Usage Data

    • LinkedIn Website Retargeting

      Personal Data: Trackers; Usage Data

  • Spam and bots protection

    • Cloudflare Bot Management

      Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • User database management

    • HubSpot CRM

      Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

    • HubSpot Lead Management

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    URSUS S.p.A., Via Manzoni 8, 36027, Rosà, Vicenza, Italia
    P. IVA. : IT 00163050248

    Owner contact email: ursus@ursus.it