Privacy Policy of www.bumkins.com

This Application collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Advertising

      • Meta ads conversion tracking (Meta pixel), Evidon, Meta Lookalike Audience, Google Ad Manager and Google Ads conversion tracking

        Personal Data: Trackers; Usage Data

      • Pinterest Ads

        Personal Data: device information; email address; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; User ID

      • Meta Audience Network

        Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Analytics

      • Meta Events Manager and Google Analytics

        Personal Data: Trackers; Usage Data

      • Google Analytics 4

        Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

      • Google Analytics Advertising Reporting Features

        Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

      • Google Analytics Demographics and Interests reports

        Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

      • YouTube Analytics and Reporting API

        Personal Data: Data communicated in order to use the Service; Data communicated while using the service; device information; Trackers; Usage Data; User ID

    • Contacting the User

      • Contact form

        Personal Data: city; company name; country; county; date of birth; email address; field of activity; first name; gender; last name; phone number; physical address; state; Trackers; Usage Data; User ID; various types of Data; ZIP/Postal code

    • Displaying content from external platforms

      • YouTube Data API and YouTube IFrame Player

        Personal Data: Data communicated in order to use the Service; Data communicated while using the service; device information; Trackers; Usage Data; User ID

      • YouTube video widget

        Personal Data: Trackers; Usage Data

    • Interaction with external social networks and platforms

      • Facebook Like button and social widgets

        Personal Data: Trackers; Usage Data

      • YouTube button and social widgets

        Personal Data: Usage Data

    • Managing contacts and sending messages

      • Klaviyo

        Personal Data: country; email address; first name; last name; phone number; physical address; purchase history; state; Usage Data; various types of Data

    • Managing data collection and online surveys

      • Meta lead ads

        Personal Data: city; country; Data communicated while using the service; email address; first name; last name; phone number; physical address; state; Trackers; Usage Data; ZIP/Postal code

      • Klaviyo Forms

        Personal Data: city; country; Data communicated while using the service; email address; first name; last name; phone number; physical address; purchase history; state; Trackers; Usage Data

    • Platform services and hosting

      • Shopify

        Personal Data: billing address; device information; email address; first name; last name; payment info; phone number; shipping address; Trackers; Usage Data

    • Remarketing and behavioral targeting

      • Facebook Remarketing and Google Ads Remarketing

        Personal Data: Trackers; Usage Data

      • Meta Custom Audience

        Personal Data: email address; Trackers

      • Klaviyo segmentation and social advertising

        Personal Data: device information; email address; purchase history; Trackers; Usage Data

    • SPAM protection

      • Google reCAPTCHA

        Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Trackers; Usage Data

    • Traffic optimization and distribution

      • Cloudflare

        Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

      • jsDelivr

        Personal Data: Usage Data

    • User database management

      • Klaviyo CRM

        Personal Data: city; company name; country; date of birth; email address; first name; last name; phone number; physical address; profession; purchase history; state; Trackers; Usage Data; various types of Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

    • Chatra

      Roger Wilco LLC (“Chatra”, “our”, “us” or “we”) provides this Privacy Policy to inform you of our policies and procedures regarding the collection, use and disclosure of personal information we receive from users using Chatra software applications, application programming interfaces, Chatra Webhooks, communication services, networks, and websites, including, but not limited to chatra.io and app.chatra.io (the “Site”).

      This Privacy Policy applies only to information that you provide to us through the Site. This Privacy Policy may be updated from time to time. We will notify you of any material changes by posting the new Privacy Policy on the chatra.io. You are advised to consult this policy regularly for any changes. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Chatra Terms of Service, accessible at https://chatra.io/terms-of-service/.

      As used in this policy, the terms “using” and “processing” information include using cookies on a computer, subjecting the information to statistical or other analysis and using or handling information in any way, including, but not limited to collecting, storing, evaluating, modifying, deleting, using, combining, disclosing and transferring information within our organization or among our affiliates within the United States or internationally.

      In addition to this Privacy Policy, we have a separate Data Processing Amendment that contains further information for customers and service providers.

      We use the term “customers” for individuals and businesses who have signed up for a Chatra account, and handle information received from them under the terms of the Chatra Data Processing Amendment.

      “End users” refers to individuals using goods and services provided by Chatra customers. For example, individuals who use Chatra when seeking assistance for a particular product or service via live chat are likely to be end users.

      “End user data” (which describes data about end users of Chatra customers) includes but is not limited to first names, last names, phone numbers and email addresses. It’s only used by us to identify you to Chatra customers so they can provide you with customer service, ensuring that they’re able to help you in the way(s) you require.

      For more information on how we process data on behalf of Chatra customers, please see our Data Processing Amendment.

      Information Collection and Use
      Our primary goals in collecting information are to provide and improve our Site, services, features and content, to administer your use of the Site (together, the “Service”) and to enable users to enjoy and easily navigate the Service.

      Personally Identifiable Information
      In the course of using the Service, we may ask you to provide us with, or grant us access to, or permission to obtain, certain personally identifiable information that can be used to contact or identify you; personally identifiable information may include, but is not limited to, your name, company name, email address, postal address, phone number, profile photo, and credit card number and other billing information (“Personal Information”).
      We also collect the other information that you provide as part of registration and personalization of your Account (e.g., without limitation, zip code (on its own) history of purchases you make via the Site and individual preferences) (“Non-Identifying Information”).
      We use your Personal Information (in some cases, in conjunction with your Non-Identifying Information) mainly to provide the Service, complete your transactions, and administer your inquiries.
      Certain Non-Identifying Information would be considered a part of your Personal Information if it were combined with other identifiers (for example, combining your zip code with your street address) in a way that enables you to be identified. But the same pieces of information are considered Non-Identifying Information when they are taken alone or combined only with other non-identifying information (for example, your viewing preferences). We may combine your Personal Information with Non-Identifying Information and aggregate it with information collected from other Chatra Users (defined below) to attempt to provide you with a better experience, to improve the quality and value of the Service and to analyze and understand how our Site and Service are used. We may also use the combined information without aggregating it to serve you specifically, for instance to deliver a product to you according to your preferences or restrictions.
      We may also use your Personal Information to contact you with chatra newsletters, marketing or promotional materials and other information that may be of interest to you. If you decide at any time that you no longer wish to receive such communications from us, please follow the unsubscribe instructions provided in any of the communications. (See “Changing or Deleting Information,” below.)
      Log Data
      When you visit the Site, whether as a Member or a non-registered user just browsing (any of these, a “chatra User”), our servers automatically record information that your browser sends whenever you visit a website (“Log Data”). This Log Data may include information such as your computer’s Internet Protocol (“IP”) address, browser type or the webpage you were visiting before you came to our Site, pages of our Site that you visit, the time spent on those pages, information you search for on our Site, access times and dates, and other statistics. We use this information to monitor and analyze use of the Site and the Service and for the Site’s technical administration, to increase our Site’s functionality and user-friendliness, and to better tailor it to our visitors’ needs We also use this information to verify that visitors to the Site meet the criteria required to process their requests. We do not treat Log Data (besides IP) as Personal Information or use it in association with other Personal Information, though we may aggregate, analyze and evaluate such information for the same purposes as stated above regarding other Non-Identifying Information.

      Cookies
      Like many websites, we use “cookies” to collect information. A cookie is a small data file that we transfer to your computer’s hard disk for record-keeping purposes. We use cookies for two purposes. First, we utilize persistent cookies to save your login information and preferences for future logins to the Site. Second, we utilize session ID cookies to enable certain features of the Site, to better understand how you interact with the Site and to monitor aggregate usage by Chatra Users and web traffic routing on the Site. Unlike persistent cookies, session cookies are deleted from your computer when you log off from the Site and Service and then close your browser. You can instruct your browser, by changing its options, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. If you do not accept cookies, however, you may not be able to use all portions of the Site or all functionality of the Service.

      To ensure the functionality of our chat software and to allow the identification of users when they return to our Site, we save user identification token and other information to the local storage and/or cookie in your browser.

      This includes, but is not limited to, the persisted state, machine state, session ID as well as chat statistics, an individual user ID, the name of the user, the email-address and the number of visits. These tokens are stored locally and are not shared with third parties. By default this information is stored indefinitely.

      These cookies/local storage entries have key-value storage names that differ from session to session.

      List of Cookies
      Website Name Cookie Purpose Storage Duration
      chatra.io, app.chatra.io Google Analytics (_ga) Collects information about how visitors use our sites 2 years
      chatra.io, app.chatra.io Google Analytics (_gat) Collects information about how visitors use our sites 1 min
      chatra.io, app.chatra.io Google Analytics (_gid) Collects information about how visitors use our sites 24 hours
      chatra.io, app.chatra.io Google Analytics (_utma) Determines unique visitors and pageviews 2 years
      chatra.io, app.chatra.io Google Analytics (_utmb) Establishes and continues a user session 30 min
      chatra.io, app.chatra.io Google Analytics (_utmz) Stores the type of referral used by the visitor 6 months
      chatra.io, app.chatra.io, chat.chatra.io chatra.* Ensures the functionality of our chat software
      chatra.io Disqus (__jid) Authentication for commenting 2 years
      chatra.io Disqus (event.gif) Authentication for commenting 2 years
      chatra.io Facebook (tr) Advertising pixel for prospecting and retargeting 180 days
      chatra.io partnerId Determines the ID of Chatra referring partner (if any) 30 days
      Chatra.io, app.chatra.io, chat.chatra.io galaxy-sticky Load balancer cookie that connects you to a correct chatra server Till the browser is closed
      End-user cookies
      To ensure the functionality of our chat software and to allow the identification of end-users when they return to our Site, we save user identification token and other information to the local storage and/or cookie in your end-user browser.

      This includes, but is not limited to the persisted state, machine state, session ID as well as chat statistics, an individual user ID, the name of the user, the email-address and the number of visits. These tokens are stored locally and are not shared with third parties. By default this information is stored indefinitely.

      These cookies/local storage entries have key-value storage names that differ from session to session.

      Web Beacons
      We also use “web beacons”, “pixel tags”, “clear GIFs” or similar means (individually or collectively “Web Beacons”) on our Site. A Web Beacon is an electronic image, often a single pixel, embedded on web pages. Web Beacons are ordinarily not visible to users. Web Beacons allow us to count the number of users who have visited certain pages of the Site, to deliver branded services and to generate statistics about how our Site is used.

      Phishing
      Identity theft and the practice currently known as “phishing” are of great concern to Chatra. Safeguarding information to help protect you from identity theft is a top priority. We do not and will not, at any time, request your credit card information, your login information, or national identification numbers in a non-secure or unsolicited e-mail or telephone communication. For more information about phishing, visit the Federal Trade Commission’s website.

      Information Sharing & Disclosure
      Your logo on the Site
      Subject to your approval, we may also feature your company logo, company name and testimonial on the homepage or any other pages of the Site.

      Aggregate Information & Non-Identifying Information
      We may share aggregated information that does not include Personal Information and we may otherwise disclose Non-Identifying Information and Log Data with third parties for industry analysis, demographic profiling and other purposes. Any aggregated information shared in these contexts will not contain your Personal Information.

      Service Providers
      We may employ third party companies and individuals to facilitate our Service, to provide the Service on our behalf, to perform Site-related services (e.g., without limitation, maintenance services, database management, payment processing, product production, shipment services, web analytics and improvement of the Site’s features) or to assist us in analyzing how our Site and Service are used. These third parties have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose. For more information check our Data Processing Amendment.

      Compliance with Laws & Law Enforcement
      Chatra cooperates with government and law enforcement officials and private parties to enforce and comply with the law. We will disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), to protect the property and rights of Chatra or a third party, to protect the safety of the public or any person, or to prevent or stop activity we may consider to be, or to pose a risk of being, illegal, unethical or legally actionable activity.

      Business Transfers
      Chatra may sell, transfer or otherwise share some or all of its assets, including your Personal Information, in connection with a merger, acquisition, reorganization or sale of assets or in the event of bankruptcy.

      Changing or Deleting Your Information
      All Members may review, update or correct the Personal Information in their account by contacting us or via the account section of the Site. If you would like us to delete your Account in our system, please contact us at support@chatra.io with a request that we delete your Personal Information from our database. We will use commercially reasonable efforts to honor your request. We may retain an archived copy of your records as required by law or for legitimate business purposes.

      Security
      Chatra is very concerned with safeguarding your information. The security of your personal information is important to us. But remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. When you enter sensitive information (such as credit card number or social security number) on our registration or order forms, we encrypt that information using secure socket layer technology (SSL). In some cases, we also encrypt sensitive information where it is stored on our systems. We will make any legally required disclosures of any breach of the security, confidentiality, or integrity of your unencrypted electronically stored “personal data” (as defined in applicable state statutes on security breach notification) to you via email or conspicuous posting on this Site in the most expedient time possible and without unreasonable delay, insofar as consistent with (i) the legitimate needs of law enforcement or (ii) any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system.

      International Transfer
      Your information may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you choose to provide information to us, Chatra transfers Personal Information to the United States or European Union and processes it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

      Users outside of the U.S.
      Important Information for Users Outside of the U.S. – Transfer of Data

      WE PRIMARILY STORE DATA ABOUT YOU, INCLUDING PRIVATE INFORMATION, ON SERVERS LOCATED AND OPERATED WITHIN THE UNITED STATES OR EUROPEAN UNION. IF YOU RESIDE OUTSIDE OF THE UNITED STATES, IN ORDER TO PROVIDE AND OPERATE THE SERVICES, WE MAY SEND AND STORE YOUR PRIVATE INFORMATION (ALSO COMMONLY REFERRED TO AS PERSONAL DATA) OUTSIDE OF THE COUNTRY WHERE YOU RESIDE OR ARE LOCATED, TO THE UNITED STATES OR EUROPEAN UNION. THEREFORE, OUR COLLECTION AND USE OF YOUR PRIVATE INFORMATION IS SUBJECT TO THE UNITED STATES' LAWS RELATED TO PRIVACY AND USE OF PERSONAL DATA AND INFORMATION. THESE LAWS, INCLUDING WHAT IS DETERMINED TO BE "PERSONAL DATA AND/OR INFORMATION," ARE DIFFERENT AND MAY BE LESS PROTECTIVE THAN THOSE APPLICABLE TO YOU IN YOUR COUNTRY OF RESIDENCE. BY ACCEPTING THE TERMS OF THIS PRIVACY POLICY, YOU ACKNOWLEDGE, AGREE AND CONSENT TO (1) THE TRANSFER TO AND PROCESSING OF PRIVATE INFORMATION ON SERVERS LOCATED OUTSIDE OF THE COUNTRY WHERE YOU RESIDE, (2) OUR COLLECTION AND USE OF YOUR PRIVATE INFORMATION AS DESCRIBED HEREIN AND IN ACCORDANCE WITH THE LAWS OF THE UNITED STATES THAT MAY BE DIFFERENT AND MAY BE LESS PROTECTIVE THAN THOSE IN YOUR COUNTRY AND (3) THAT YOU ARE TAKING A RISK BY USING THE SERVICES. IF YOUR PERSONAL INFORMATION IS TRANSFERRED FROM THE EUROPEAN ECONOMIC AREA TO CHATRA, PLEASE SEE THE PROCESSING AND USE OF EU RESIDENTS DATA SECTION BELOW.

      Processing and use of EU residents data
      We store and process personal information of European Union Residents (both customers and end-users) in accordance with GDPR regulation. Personal information is stored and processed by Chatra on servers located within European Union (Germany). See section “service providers” to learn about sub-contractors we use to process your data.

      Enforcement
      Chatra is subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission (FTC). We may be required to disclose personal data to public authorities and law enforcement agencies in response to lawful request by public authorities, including to meet national security and law enforcement requirements.

      Do not track signals
      You may have implemented a "do not track" signal through your browser. As there currently is no fixed standard for do not track signals, we currently do not respond to do not track signals from your web browser.

      Links to Other Sites
      Our Site contains links to other websites. If you choose to click on a third party link, you will be directed to that third party’s website. The fact that we link to a website is not an endorsement, authorization or representation of our affiliation with that third party, nor is it an endorsement of their privacy or information security policies or practices. We do not exercise control over third party websites. These other websites may place their own cookies or other files on your computer, collect data or solicit personal information from you. Other sites follow different rules regarding the use or disclosure of the personal information you submit to them. We encourage you to read the privacy policies or statements of the other websites you visit.

      Our Policy Toward Children
      This Site is not directed to persons under 18. We do not knowingly collect personally identifiable information from children under 16. If a parent or guardian becomes aware that his or her child has provided us with Personal Information without their consent, he or she should contact us at support@chatra.io. If we become aware that a child under 16 has provided us with Personal Information, we will delete such information from our files.

      Contacting Chatra
      If you have any questions about these Terms, please contact Chatra at:

      Roger Wilco LLC,
      Millen, White, Zelano & Branigan
      Attn: Jeff Cohen
      2200 Clarendon Blvd., Suite 1400A
      Arlington, VA 22201
      1-703-232-1443
      info@chatra.io

Contact information

    • Owner and Data Controller

      Bumkins Finer Baby Products
      5454 East Washington Street
      Suite #2
      Phoenix, AZ 85034

      Owner contact email: customerservice@bumkins.com