Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Evidon, Meta Lookalike Audience, Google Ad Manager and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Pinterest Ads

      Personal Data: device information; email address; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; User ID

    • Meta Audience Network

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • Meta Events Manager and Google Analytics (Universal Analytics)

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • YouTube Analytics and Reporting API

      Personal Data: Data communicated in order to use the Service; Data communicated while using the service; device information; Trackers; Usage Data; User ID

  • Contacting the User

    • Contact form

      Personal Data: city; company name; country; county; date of birth; email address; field of activity; first name; gender; last name; phone number; physical address; state; Trackers; Usage Data; User ID; various types of Data; ZIP/Postal code

  • Displaying content from external platforms

    • YouTube Data API and YouTube IFrame Player

      Personal Data: Data communicated in order to use the Service; Data communicated while using the service; device information; Trackers; Usage Data; User ID

    • YouTube video widget and Google Fonts

      Personal Data: Trackers; Usage Data

  • Handling payments

    • Visa and American Express

      Personal Data: billing address; first name; last name; payment info; phone number

    • Google Pay and Mastercard

      Personal Data: billing address; first name; last name; payment info

    • PayPal

      Personal Data: billing address; company name; data relating to the point of sale; email address; first name; last name; order ID; payment info; phone number; shipping address

    • Shop Pay

      Personal Data: billing address; data relating to the point of sale; email address; financial information; first name; last name; payment info; phone number

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: clicks; country; custom events; device information; diagnostic events; interaction events; layout details; mouse movements; page events; positional information; scroll-to-page interactions; session duration; time zone; Trackers; Usage Data

  • Information collection

    • Judge.me and Toki Loyalty + Rewards

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets

      Personal Data: Trackers; Usage Data

    • YouTube button and social widgets

      Personal Data: Usage Data

  • Interaction with live chat platforms

    • Gorgias

  • Managing contacts and sending messages

    • Klaviyo

      Personal Data: country; email address; first name; last name; phone number; physical address; purchase history; state; Usage Data; various types of Data

  • Managing data collection and online surveys

    • Meta lead ads

      Personal Data: city; country; Data communicated while using the service; email address; first name; last name; phone number; physical address; state; Trackers; Usage Data; ZIP/Postal code

    • Klaviyo Forms

      Personal Data: city; country; Data communicated while using the service; email address; first name; last name; phone number; physical address; purchase history; state; Trackers; Usage Data

  • Platform services and hosting

    • Shopify

      Personal Data: billing address; device information; email address; first name; last name; payment info; phone number; shipping address; Trackers; Usage Data

  • Remarketing and behavioral targeting

    • Facebook Remarketing and Google Ads Remarketing

      Personal Data: Trackers; Usage Data

    • Meta Custom Audience

      Personal Data: email address; Trackers

    • Klaviyo segmentation and social advertising

      Personal Data: device information; email address; purchase history; Trackers; Usage Data

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

    • jsDelivr CDN

      Personal Data: Usage Data

    • Google Hosted Libraries

      Personal Data: Trackers; Usage Data

  • User database management

    • Klaviyo CRM

      Personal Data: city; company name; country; date of birth; email address; first name; last name; phone number; physical address; profession; purchase history; state; Trackers; Usage Data; various types of Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Bumkins Inc.
    5454 East Washington Street
    Suite #2
    Phoenix, AZ 85034

    Owner contact email: customerservice@bumkins.com