Privacy Policy of backlight.co

This Website collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Analytics

      • HubSpot Analytics

        Personal Data: Tracker; Usage Data

      • Meta Events Manager

        Personal Data: browser information; clicks; country; IP address; page views; Trackers

      • Meta ads conversion tracking (Meta pixel)

        Personal Data: Trackers; Usage Data

      • Google Analytics 4

        Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Contacting the User

      • Contact form

        Personal Data: company name; country; email address; first name; last name; phone number; profession

    • Displaying content from external platforms

      • Google Fonts and Font Awesome

        Personal Data: Trackers; Usage Data

    • Managing contacts and sending messages

      • HubSpot Email

        Personal Data: email address; Usage Data

    • Managing data collection and online surveys

      • Hotjar surveys

        Personal Data: Trackers

    • Registration and authentication provided directly by this Website

      • Direct registration

        Personal Data: company name; country; email address; first name; last name; phone number; profession

    • Remarketing and behavioral targeting

      • LinkedIn Website Retargeting

        Personal Data: Trackers; Usage Data

    • Spam and bots protection

      • Cloudflare Bot Management

        Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

    • Tag Management

      • Google Tag Manager

        Personal Data: Trackers; Usage Data

    • Traffic optimization and distribution

      • Cloudflare

        Personal Data: various types of Data as specified in the privacy policy of the service

    • User database management

      • HubSpot CRM

        Personal Data: company name; country; email address; first name; last name; phone number; physical address; Tracker; Usage Data

      • HubSpot Lead Management

        Personal Data: city; company name; country; email address; first name; last name; phone number; physical address; Tracker; Usage Data

      • ZoomInfo

        Personal Data: Trackers

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

    • Owner and Data Controller

      Backlight Parent Corporation
      450 Bedford Street
      Suite 2200
      Lexington, MA 02420

      Owner contact email: privacy-inquiries@backlight.co