Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Microsoft Advertising and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Viralize and VIADS ADVERTISING

      Personal Data: Tracker; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics) with anonymized IP

      Personal Data: Cookies; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Facebook Analytics for Apps

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Analytics 4

      Personal Data: browser information; city; device information; session statistics; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

  • Communication

    • Klaviyo SMS

  • Contacting the User

    • Contact form

      Personal Data: country; email address

  • Content performance and features testing (A/B testing)

    • Visual Website Optimizer

      Personal Data: Tracker; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • YouTube video widget

      Personal Data: Cookies; Usage Data

    • YouTube video widget (Privacy Enhanced Mode)

      Personal Data: Tracker; Universally unique identifier (UUID); Usage Data

    • YouTube Data API

      Personal Data: Data communicated in order to use the Service; Data communicated while using the service

  • Handling payments

    • Apple Pay, Google Pay and PayPal

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Shop Pay

      Personal Data: billing address; data relating to the point of sale; email address; first name; last name; payment info; phone number

    • Visa and Mastercard

      Personal Data: billing address; data relating to the point of sale; email address; first name; last name; payment info; phone number; shipping address

    • Venmo Business and American Express

      Personal Data: data relating to the point of sale; payment info

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: clicks; country; custom events; device information; mouse movements; page events; positional information; session duration; Usage Data

  • Hosting and backend infrastructure

    • accessiBe accessWidget

      Personal Data: browser information; clicks; device information; interaction events; IP address; operating systems; page views; referral URL; Usage Data

  • Interaction with live chat platforms

    • Zoho SalesIQ

      Personal Data: contents of the email or message; geography/region; IP address

  • Managing contacts and sending messages

    • Klaviyo

      Personal Data: various types of Data

    • ZOHO Campaigns, Sendgrid and Mailgun

      Personal Data: email address; Trackers; Usage Data

  • Marketing

    • Klaviyo

  • Platform services and hosting

    • Shopify

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Registration and authentication

    • Facebook Authentication

      Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

    • Facebook Oauth

      Personal Data: Tracker; various types of Data

  • Remarketing and behavioral targeting

    • Facebook Remarketing and Remarketing with Google Analytics

      Personal Data: Cookies; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Tracker

  • Selling goods and services online

    • Shipstation

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Cookies; various types of Data as specified in the privacy policy of the service

  • User database management

    • ZOHO CRM

      Personal Data: email address; first name; last name; Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Avulux
    18117 Biscayne Blvd
    Suite 125
    Aventura, FL
    USA
    33160

    Owner contact email: info@avulux.com