Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking, Google Ads Similar audiences, Google Conversion linker and Meta Lookalike Audience

      Personal Data: Trackers; Usage Data

    • Google Ads enhanced conversions

      Personal Data: address; contact details; email address; first name; last name; phone number; Trackers

    • Google Ads Customer Match

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Ads Smart Bidding

      Personal Data: device information; page views; search history

    • Google Ads Optimized Targeting

      Personal Data: gender; interests; page views; Usage Data

    • Meta Audience Network

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: browsing history; clicks; page views; Trackers; Usage Data

    • WooCommerce Order Attribution Tracking

      Personal Data: page views; referral URL; Trackers; Usage Data

  • Building and running Pavé

    • WordPress (self-hosted)

      Personal Data: date of birth; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: email address; Usage Data

    • Mailing list or newsletter

      Personal Data: email address; Trackers; Usage Data

  • Displaying content from external platforms

    • Google Fonts, Font Awesome and Google Maps widget

      Personal Data: Trackers; Usage Data

  • Handling payments

    • Google Pay

      Personal Data: email address; first name; last name; payment info; Trackers; Usage Data

    • Apple Pay

      Personal Data: payment info; Trackers; Usage Data

    • PayPal

      Personal Data: email address; payment info; Trackers; Usage Data

    • Stripe

      Personal Data: email address; first name; last name; Trackers; Usage Data

    • Satispay

      Personal Data: contact details; first name; last name; Trackers; Usage Data

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: clicks; interaction events; session duration; Trackers; Usage Data

  • Hosting and backend infrastructure

    • OVHcloud

      Personal Data: Usage Data

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: email address

  • Platform services and hosting

    • WooCommerce

      Personal Data: billing address; data relating to the point of sale; email address; name; order ID; payment info; phone number; shipping address; Trackers; Usage Data

  • Registration and authentication

    • Google OAuth

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • Sign in with Apple

      Personal Data: email address; password

  • Remarketing and behavioral targeting

    • Remarketing with Google Analytics and Google Ads Remarketing

      Personal Data: Trackers; Usage Data

    • Meta Custom Audience

      Personal Data: email address; Trackers

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • User database management

    • ActiveCampaign

      Personal Data: email address; Trackers

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery. The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by Pavé depends on the payment system used.

Contact information

• • Owner and Data Controller

    Pavè Srl - Via Felice Casati 27 - 20124 - Milano - MI - Italia

    Owner contact email: amministrazione@pavemilano.com