Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel) and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Meta Lookalike Audience

      Personal Data: Tracker; Usage Data

    • TikTok conversion tracking

      Personal Data: Trackers

  • Analytics

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: city; country; email address; first name; last name; order ID; phone number

  • Building and running this Website

    • WordPress (self-hosted)

      Personal Data: email address; password; username

  • Contacting the User

    • Contact form

      Personal Data: company name; email address; first name; phone number; state; VAT Number

    • Mailing list or newsletter

      Personal Data: email address; first name

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Tracker; Usage Data

    • Font Awesome

      Personal Data: Trackers; Usage Data

  • Handling payments

    • PayPal and Stripe

      Personal Data: billing address; email address; first name; last name; payment info

    • Payment by bank transfer

      Personal Data: first name; last name; payment info; physical address

  • Heat mapping and session recording

    • Smartlook

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

    • Microsoft Clarity

      Personal Data: clicks; custom events; diagnostic events; interaction events; layout details; page events; positional information; session duration; time zone; Usage Data

  • Interaction with live chat platforms

    • Smartsupp

      Personal Data: Data communicated while using the service; Tracker; Usage Data; various types of Data as specified in the privacy policy of the service; Videos

    • WhatsApp Business Chat widget

      Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

  • Location-based interactions

    • Non-continuous geolocation

      Personal Data: geographic position

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: email address; first name

  • Remarketing and behavioral targeting

    • Meta Custom Audience

      Personal Data: email address; Tracker

    • Facebook Remarketing

      Personal Data: Tracker; Usage Data

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    MATERYA by Mirco Sapio
    Viale Carlo Espinasse, 110
    20156 Milano (MI)
    P.IVA: 09774480967

    Owner contact email: info@materya.shop