Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking and X Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Meta Lookalike Audience, Google Ad Manager and Google Ads Similar audiences

      Personal Data: Cookies; Usage Data

    • Microsoft Advertising Universal Event Tracking

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Universally unique identifier (UUID); Usage Data

    • Microsoft Advertising

      Personal Data: Tracker; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics) and Google Analytics (Universal Analytics) with anonymized IP

      Personal Data: Cookies; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics 4

      Personal Data: Trackers

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: country; date of birth; email address; first name; last name

    • Contact form

      Personal Data: email address; first name; last name; phone number

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize

      Personal Data: Cookies; Usage Data

    • Google Optimize 360

      Personal Data: Tracker; Usage Data

    • VWO - Testing

      Personal Data: device information; Trackers; Universally unique identifier (UUID); Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Tracker; Usage Data

    • Google Maps widget

      Personal Data: Cookies; Usage Data

    • Vimeo video and YouTube video widget

      Personal Data: Trackers; Usage Data

    • Calendly widget

      Personal Data: Trackers

  • Handling activities related to productivity

    • Calendly

      Personal Data: Trackers

  • Handling payments

    • Klarna, Braintree, Apple Pay, Google Pay and PayPal

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: Trackers

    • VWO - Heat mapping and session recording

      Personal Data: device information; Trackers; Universally unique identifier (UUID); Usage Data

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Infrastructure monitoring

    • New Relic

      Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with live chat platforms

    • Freshdesk Messaging Widget

      Personal Data: Data communicated while using the service; email address; Trackers; Usage Data

  • Location-based interactions

    • Non-continuous geolocation

      Personal Data: geographic position

  • Managing contacts and sending messages

    • dotmailer

      Personal Data: Cookies; country; date of birth; email address; first name; gender; last name; Usage Data

    • Sendgrid

      Personal Data: email address

  • Managing support and contact requests

    • Freshdesk

      Personal Data: Data communicated while using the service; various types of Data as specified in the privacy policy of the service

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: address; billing address; city; country; county; date of birth; email address; first name; house number; last name; password; phone number; ZIP/Postal code

  • Remarketing and behavioral targeting

    • Meta Custom Audience

      Personal Data: Cookies; email address

    • Facebook Remarketing, Google Ads Remarketing and Remarketing with Google Analytics

      Personal Data: Cookies; Usage Data

    • Google Ad Manager Audience Extension

      Personal Data: Tracker; Usage Data

    • Google Signals

      Personal Data: Trackers; Usage Data

  • Selling goods and services online

    • Klarna

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    Alex Monroe Ltd.
    37 Snowsfields, London, SE1 3SU, UK
    VAT Number: GB646090340
    
    DATA PROTECTION OFFICER (DPO)
    Tom Graham
    42 Tower Bridge Road, London, SE1 4TR, UK
    contact: privacy@alexmonroe.com

    Owner contact email: privacy@alexmonroe.com