Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads Similar audiences, Google Ads conversion tracking and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • Google Ads Optimized Targeting

      Personal Data: children; clicks; date of birth; education history; email address; first name; gender; homeownership status; household income; interests; last name; page views; Usage Data

    • WhatsApp Business direct marketing

      Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

  • Analytics

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: browsing history; city; clicks; country; date of birth; email address; first name; gender; IP address; last name; page views; phone number; search history; shipping address; state; Usage Data; ZIP/Postal code

    • Google Analytics (Universal Analytics) with anonymized IP

      Personal Data: Trackers; Usage Data

  • Collection of privacy-related preferences

    • iubenda Privacy Controls and Cookie Solution

      Personal Data: IP address; Trackers

  • Contacting the User

    • Contact form

      Personal Data: address; city; company name; country; county; date of birth; email address; first name; gender; last name; phone number; Tax ID; various types of Data; VAT Number; ZIP/Postal code

    • Mailing list or newsletter

      Personal Data: email address; first name; last name

    • Phone contact

      Personal Data: phone number

  • Displaying content from external platforms

    • Google Fonts and YouTube video widget

      Personal Data: Trackers; Usage Data

    • Google Maps widget

      Personal Data: Usage Data

  • Interaction with data collection platforms and other third parties

    • Mailchimp widget

      Personal Data: email address

  • Interaction with external social networks and platforms

    • PayPal button and widgets, X Post button and social widgets, Pinterest “Pin it” button and social widgets and Facebook Like button and social widgets

      Personal Data: Trackers; Usage Data

  • Interaction with live chat platforms

    • WhatsApp Business Chat widget

      Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: country; email address; first name; last name

  • Managing support and contact requests

    • WhatsApp Business customer support

      Personal Data: phone number

  • Platform services and hosting

    • PrestaShop

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: billing address; city; country; county; date of birth; email address; first name; gender; house number; language; last name; phone number; physical address; prefix ; state; Usage Data; ZIP/Postal code

  • Remarketing and behavioral targeting

    • Google Ads Remarketing, Google Signals and Remarketing with Google Analytics

      Personal Data: Trackers; Usage Data

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    L'Antica Deruta snc - Via dell'Artigianato SS E 45 - Km 73 - 06053 Deruta PG

    Owner contact email: info@anticaderuta.com