Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Query Click and Welect

      Personal Data: Tracker; Usage Data

    • Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics)

      Personal Data: Tracker; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

  • Collection of privacy-related preferences

    • iubenda Privacy Controls and Cookie Solution

      Personal Data: IP address; Trackers

  • Contacting the User

    • Contact form

      Personal Data: city; company name; date of birth; email address; field of activity; first name; last name; Tracker; Usage Data; User ID; various types of Data; website; ZIP/Postal code

    • Mailing list or newsletter

      Personal Data: country; email address; Trackers; Usage Data

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Tracker; Usage Data

  • Displaying content from external platforms

    • Google Fonts, Font Awesome and YouTube video widget

      Personal Data: Tracker; Usage Data

    • YouTube Data API

      Personal Data: Data communicated while using the service; device information; Tracker; Usage Data; User ID

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: clicks; country; custom events; device information; layout details; positional information; scroll-to-page interactions; session duration; Tracker; Usage Data

  • Managing contacts and sending messages

    • Campaign Monitor

      Personal Data: email address; first name; last name

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • jsDelivr CDN

      Personal Data: Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Out-Smarts Marketing Inc.
    426 - 5525 West Boulevard
    Vancouver
    BC V6M 3W6

    Owner contact email: info@out-smarts.com